Medium confidence

    Outreach revenue is an estimated $260.7M in annual recurring revenue.

    With a strategic customer engagement plan, brands can leverage each interaction with a lead as an opportunity to meet their needs and expectations and,… This page estimates Outreach's revenue, customers, growth, and unit economics from public traffic and pricing data — an estimated ~$261M ARR for the late-stage CRM & sales company, based in Seattle, WA.

    Stage
    Series D+
    Founded
    HQ
    Seattle, WA
    Funding raised
    $489M
    Annual recurring revenueModeled estimate
    ~$260.7M
    Range $156.4M$365.0M
    $156.4M low$365.0M high
    Est. MRR
    ~$21.7M
    Modeled from public signals
    Revenue & growth

    Where Outreach's ~$21.7M of monthly revenue moves

    Modeled monthly-recurring-revenue movement — the new, expansion and reactivation revenue added against the contraction and churn lost.

    MRR movementlast full month
    New+$82K
    Expansion+$372K
    Reactivation+$65K
    Contraction-$46K
    Churned-$122K
    Net new+$351K
    Net new MRR
    +$351K

    Added revenue is running ahead of what's lost.

    Quick ratiohealthy > 4.0
    2.7

    Every $1 lost is offset by ~$2.7 gained.

    Web trafficdeclining
    1.1M/mo
    Organic3%
    Direct72%
    Referral15%
    Paid0%
    Social4%
    Conversion funnel
    Visitor → signup
    benchmark 2%
    2%
    Visitor → paid
    benchmark 0.2%
    0.3%
    Traffic quality
    0.3%
    from AI assistants & answer engines
    75%
    organic / non-paid demand

    Source: SimilarWeb, Q2 2026

    What you can do with Outreach's estimate

    See it on your data

    Run this analysis on Outreach's real Stripe

    This page is modeled from public signals. Connect Stripe, read-only, and every figure becomes exact — with the actual account names behind each finding.

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    Under the hood

    How we estimate this — and what we don't claim

    Public signals, published peer benchmarks, a fitted model, and an honest range with a confidence tier. Reported figures override the model as Verified.

    Metrics vs. benchmark

    How Outreach compares to same-stage SaaS peers

    Each estimated metric is placed at its percentile against same-stage peers. The dot is Outreach; the tick is the peer median.

    Customer churnP95 · top 5%
    1.4%
    peer median3%

    Low churn for its stage — customers stick.

    Gross MRR churnP95 · top 5%
    0.6%
    peer median1.2%

    Little revenue lost to downgrades and cancels.

    Net MRR churnP95 · top 5%
    -1.3%
    peer median0.3%

    Expansion outweighs losses — negative net churn.

    Gross revenue retentionP51 · top 49%
    91.1%
    peer median89%

    Retains revenue near the peer median.

    Net revenue retentionP55 · top 45%
    117%
    peer median106%

    Accounts grow — revenue rises even without new sales.

    MoM growthP5
    0.3%
    peer median4%

    Growing slower than the typical peer.

    Customers & unit economics

    Roughly 43K+ accounts, 43K+ of them paying

    Total accounts
    43K+
    free + paying, estimated
    Paying customers
    43K+
    at ~$500/mo each
    Blended ARPU
    $500
    per paying account / mo
    Customer LTV
    $36K
    lifetime value, modeled
    Processing fees
    2.9%
    ~$630K/mo on payments
    Net cash flow
    $21.1M
    MRR less processing, /mo
    Est. ARR / customer
    $6K
    annual revenue per account
    Pricing & plan mix

    Outreach's published pricing

    Custom / contact sales

    Outreach doesn't publish prices — it's sold through sales teams on a custom-quote basis. We estimate its blended ARPU from category norms.

    Est. blended ARPU
    $500/mo
    Business health

    How healthy is Outreach's business?

    64/ 100
    Watch

    Solid fundamentals with one or two areas worth watching.

    MoM 0.3%Weak24
    NRR 117%Strong96
    Quick ratio 2.7Fair61
    CLV $35.7KStrong85
    What the agents would find

    North Metric's agents found an estimated
    $726K/mo in opportunities for Outreach

    And that's from public signals alone. Connect Stripe and every finding below carries the actual account names.

    Protect$195K
    Churn Radar$130K/mo
    Accounts with declining usage
    Usage-decline cohort flagged from engagement signals.
    Whale Alert$65K/mo
    Revenue concentration in top accounts
    Top accounts represent an outsized share of MRR.
    Recover$76K
    Payment Recovery$43K/mo
    Failed charges in retry window
    ~5.5% of charges fail; smart-retry addressable.
    Win-Back Engine$33K/mo
    Recently churned, high re-engage odds
    Recent churned logos with strong prior engagement.
    Expand$455K
    Upgrade Finder$260K/mo
    Power users on lower tiers
    Feature usage exceeds current plan limits.
    Trial Closer$130K/mo
    Engaged trials nearing decision
    High-activation trials in the conversion window.
    Pricing Power$65K/mo
    ASP trails ARPU
    In-app upgrade prompts could lift realized price.
    Protect. Recover. Expand. your revenue.

    If we can find this from the outside, imagine what we'd find in your Stripe.

    Connect once, read-only. Your first nightly report — priced in dollars, with customer names — lands in the morning.

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    Same category

    Revenue estimates for Outreach's competitors

    How much does Outreach make? Common questions

    How much revenue does Outreach make?

    We estimate Outreach generates about $260.7M in annual recurring revenue, most likely between $156.4M and $365.0M (medium confidence). Outreach is private and doesn't disclose financials, so this is a model estimate from public traffic, demand, and pricing data.

    What is Outreach's ARR?

    Our estimate puts Outreach's ARR near $260.7M (~$21.7M/mo MRR).

    How many customers does Outreach have?

    We estimate roughly 43K+ paying customers, based on estimated revenue of $260.7M at about $500/mo per account.

    Is Outreach growing?

    Outreach's web traffic is currently declining, and we estimate revenue growth around 0.3% per month with net revenue retention near 117%.

    How much does Outreach cost?

    Outreach doesn't publish pricing — it's sold via sales teams on a custom-quote basis.

    Is Outreach public or private?

    Outreach is a private, series d+ company founded in 2014, based in Seattle, WA. It has raised $489M.

    How accurate is this estimate?

    We validate our model on companies whose revenue is public: it lands within 2× of the real figure about 70% of the time, and within 3× about 90%. See our full methodology.

    How we estimate this — and what we don't claim

    01
    Public signals

    Web traffic, traffic mix, brand-search demand and published pricing — the signals anyone can see.

    02
    Peer benchmarks

    Published SaaS conversion, churn and retention rates — looked up, not invented.

    03
    Fitted model

    A demand model trained on companies whose revenue is public, reconciled with the traffic funnel.

    04
    Honest accuracy

    Validated blind: ~70% of estimates land within 2× of the reported figure, ~90% within 3×.

    Every figure is a model output with a stated range and confidence — never a claim of Outreach's actual books. Where a company publishes or a credible outlet reports a real number, we mark it Verified and lean on it. Read the full methodology. Last updated 2026-07-12.

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