High confidence

    Attio revenue is an estimated $36.0M in annual recurring revenue.

    Supercharge your go-to-market motion by working with an Attio Expert. This page estimates Attio's revenue, customers, growth, and unit economics from public traffic and pricing data — an estimated ~$36M ARR for the Series B CRM & sales company, based in London, UK.

    Stage
    Series B
    Founded
    HQ
    London, UK
    Funding raised
    $116M
    Annual recurring revenueModeled estimate
    ~$36.0M
    Range $30.0M$42.0M
    $30.0M low$42.0M high
    Est. MRR
    ~$3.0M
    Modeled from public signals
    Revenue & growth

    Where Attio's ~$3.0M of monthly revenue moves

    Modeled monthly-recurring-revenue movement — the new, expansion and reactivation revenue added against the contraction and churn lost.

    MRR movementlast full month
    New+$252K
    Expansion+$63K
    Reactivation+$9K
    Contraction-$13K
    Churned-$34K
    Net new+$278K
    Net new MRR
    +$278K

    Added revenue is running ahead of what's lost.

    Quick ratiohealthy > 4.0
    6.8

    Every $1 lost is offset by ~$6.8 gained.

    Web trafficgrowing
    1.2M/mo
    Organic17%
    Direct62%
    Referral2%
    Paid5%
    Social7%
    Conversion funnel
    Visitor → signup
    benchmark 2%
    2%
    Visitor → paid
    benchmark 0.2%
    0.3%
    Traffic quality
    1.0%
    from AI assistants & answer engines
    79%
    organic / non-paid demand

    Source: SimilarWeb, Q2 2026

    What you can do with Attio's estimate

    See it on your data

    Run this analysis on Attio's real Stripe

    This page is modeled from public signals. Connect Stripe, read-only, and every figure becomes exact — with the actual account names behind each finding.

    See this on your own Stripe No credit card · 3-min setup
    Under the hood

    How we estimate this — and what we don't claim

    Public signals, published peer benchmarks, a fitted model, and an honest range with a confidence tier. Reported figures override the model as Verified.

    Metrics vs. benchmark

    How Attio compares to same-stage SaaS peers

    Each estimated metric is placed at its percentile against same-stage peers. The dot is Attio; the tick is the peer median.

    Customer churnP54 · top 46%
    2.8%
    peer median3%

    Low churn for its stage — customers stick.

    Gross MRR churnP54 · top 46%
    1.1%
    peer median1.2%

    Little revenue lost to downgrades and cancels.

    Net MRR churnP92 · top 8%
    -0.6%
    peer median0.3%

    Expansion outweighs losses — negative net churn.

    Gross revenue retentionP47
    83%
    peer median89%

    Retains revenue near the peer median.

    Net revenue retentionP50 · top 50%
    107%
    peer median106%

    Roughly flat net retention within the base.

    MoM growthP95 · top 5%
    9.3%
    peer median4%

    Growing faster than the typical SaaS company.

    Customers & unit economics

    Roughly 91K+ accounts, 7K+ of them paying

    Total accounts
    91K+
    free + paying, estimated
    Paying customers
    7K+
    at ~$429/mo each
    Blended ARPU
    $429
    per paying account / mo
    Customer LTV
    $15K
    lifetime value, modeled
    Free users
    84K+
    non-paying, top of funnel
    Processing fees
    2.9%
    ~$87K/mo on payments
    Net cash flow
    $2.9M
    MRR less processing, /mo
    Est. ARR / customer
    $5K
    annual revenue per account
    Pricing & plan mix

    Attio's published pricing

    Free
    $0/user/mo
    est. of customers57%
    Up to 3 seats
    Plus
    $36/user/mo
    est. of customers31%
    Save 20% with annual billing
    Pro
    $86/user/mo
    est. of customers12%
    Call Intelligence and sequences
    Enterprise
    Custom
    Unlimited objects and teams
    Business health

    How healthy is Attio's business?

    84/ 100
    Healthy

    Strong across most dimensions — a healthy, compounding SaaS profile.

    MoM 9.3%Strong96
    NRR 107%Strong77
    Quick ratio 6.8Strong87
    CLV $15.3KStrong75
    What the agents would find

    North Metric's agents found an estimated
    $107K/mo in opportunities for Attio

    And that's from public signals alone. Connect Stripe and every finding below carries the actual account names.

    Protect$27K
    Churn Radar$18K/mo
    Accounts with declining usage
    Usage-decline cohort flagged from engagement signals.
    Whale Alert$9K/mo
    Revenue concentration in top accounts
    Top accounts represent an outsized share of MRR.
    Recover$17K
    Payment Recovery$12K/mo
    Failed charges in retry window
    ~5.5% of charges fail; smart-retry addressable.
    Win-Back Engine$5K/mo
    Recently churned, high re-engage odds
    Recent churned logos with strong prior engagement.
    Expand$63K
    Upgrade Finder$36K/mo
    Power users on lower tiers
    Feature usage exceeds current plan limits.
    Trial Closer$18K/mo
    Engaged trials nearing decision
    High-activation trials in the conversion window.
    Pricing Power$9K/mo
    ASP trails ARPU
    In-app upgrade prompts could lift realized price.
    Protect. Recover. Expand. your revenue.

    If we can find this from the outside, imagine what we'd find in your Stripe.

    Connect once, read-only. Your first nightly report — priced in dollars, with customer names — lands in the morning.

    No credit card · Read-only access · 3-min setup
    Same category

    Revenue estimates for Attio's competitors

    How much does Attio make? Common questions

    How much revenue does Attio make?

    We estimate Attio generates about $36.0M in annual recurring revenue, most likely between $30.0M and $42.0M (high confidence). Attio is private and doesn't disclose financials, so this is a model estimate from public traffic, demand, and pricing data.

    What is Attio's ARR?

    Our estimate puts Attio's ARR near $36.0M (~$3.0M/mo MRR).

    How many customers does Attio have?

    We estimate roughly 7K+ paying customers, based on estimated revenue of $36.0M at about $429/mo per account.

    Is Attio growing?

    Attio's web traffic is currently growing, and we estimate revenue growth around 9.3% per month with net revenue retention near 107%.

    How much does Attio cost?

    Attio offers 4 plans (per-seat pricing), starting from the lowest listed tier.

    Is Attio public or private?

    Attio is a private, series b company founded in 2021, based in London, UK. It has raised $116M.

    How accurate is this estimate?

    We validate our model on companies whose revenue is public: it lands within 2× of the real figure about 70% of the time, and within 3× about 90%. See our full methodology.

    How we estimate this — and what we don't claim

    01
    Public signals

    Web traffic, traffic mix, brand-search demand and published pricing — the signals anyone can see.

    02
    Peer benchmarks

    Published SaaS conversion, churn and retention rates — looked up, not invented.

    03
    Fitted model

    A demand model trained on companies whose revenue is public, reconciled with the traffic funnel.

    04
    Honest accuracy

    Validated blind: ~70% of estimates land within 2× of the reported figure, ~90% within 3×.

    Every figure is a model output with a stated range and confidence — never a claim of Attio's actual books. Where a company publishes or a credible outlet reports a real number, we mark it Verified and lean on it. Read the full methodology. Last updated 2026-07-12.

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