North Metric

    Churn guides forSaaS founders.

    Plain guides for founders on Stripe without a CS team: who is at risk, the signs to watch, and what to do about each.

    IN SHORT

    Churn is the customers and revenue you lose when subscriptions end. Start by splitting it in two: involuntary churn from failed payments, and voluntary churn from customers who choose to leave. Then find who is at risk now, rank them by money at risk, and act on the top few each week. These churn guides cover each step.

    Guides

    voluntary-vs-involuntary-churn
    GUIDES

    Voluntary vs involuntary churn, measured in Stripe

    what each kind is, how to measure both in Stripe, and what to do about each.
    churn-risk
    GUIDES

    Churn risk: spot at-risk customers without a CS team

    the warning signs in Stripe billing and product usage, and how to rank customers by money at risk.
    churn-indicators
    GUIDES

    SaaS churn indicators: signs in product usage

    active days, the last core action and features dropped, the usage signs that come before a cancel.
    customer-health-score
    GUIDES

    Customer health score: build one from Stripe data

    which metrics to use, how to weight them, and when a risk score ranked by money works better.
    reduce-saas-churn
    GUIDES

    How to reduce SaaS churn without a CS team

    where churn comes from, which customers to save first, and how to tell which moves worked.
    metered-billing-stripe
    GUIDES

    Stripe metered billing: how it works and the churn signals

    how Stripe bills usage, and how churn shows on usage plans before the invoice drops.
    FREE CHURN REPORT

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