FREE CHURN REPORT
What your Stripewon’t tell you.
Your free churn report: who’s about to leave, why, and what’s quietly leaking. Every month, free. Here’s the report for Larkspan, a sample company.
LarkspanEXAMPLEOCT 2026 · BILLING DATAMRR $95K · 250 paying customers
At risk26 customers$4.6K/mo
Failed payments9 customers$2.1K/mo
Cancelling6 customers$1.7K/mo
Total at risk41 customers$8.4K/mo
Leaking (est.)18 customers$1.4K/mo
Churned · 90 days9 customers$3.1K/mo lost
01 · YOUR HISTORY
We’d have seenthem leaving.
Your report replays your last 12 months on billing data alone. Of the customers who left, it shows how many we’d have flagged a month before they went.
19/27customers who leftflagged a month before they leftFLAGGEDMISSED
FLAGGED · 19MISSED · 8
Each square is one Larkspan customer who left in the last 12 months. Example data.
02 · THE FIRST 5
It names whoto call first.
Ranked by MRR × risk score, with what Stripe doesn’t show: every reason, how long they’ve paid, and the move.
01
FernwayLikelyCard declined twice (insufficient_funds) · Needs you, retries end Nov 2 · since Jan 2024, $26K paidOn the trial: card-update note with a payment link
$1,240/mo($14.9K a year)02
Halden StudioLikelyCancel scheduled Nov 30 (35 days) · 12 seats · since Mar 2023, $21K paidOn the trial: save email with a pause offer
$690/mo($8.3K a year)03
CopperleafLikelyDowngraded Pro → Team on Sep 18 · metered invoice down 41% vs its 3-month average · since Jun 2024, $12K paidOn the trial: check-in note from the founder
$720/mo($8.6K a year)04
NorthpinePossibleAnnual renewal Dec 4 (39 days) · seats cut 6 → 4 on Oct 2 · since Dec 2023, $14K paidOn the trial: renewal check-in
$540/mo($6.5K a year)05
SaltmarshPossiblePays $410, current price $520 · discount ends Nov 15 · since Feb 2024, $9K paidOn the trial: heads-up before the discount ends
$410/mo($4.9K a year)03 · CANCEL REASONS
Why customerssay they left.
27 cancels over the last 12 months, in Stripe’s own reason names.
Too expensive33%$4.4K/mo lost
Missing features26%$3.4K/mo lost
Unused22%$2.7K/mo lost
Switched service11%$1.4K/mo lost
04 · GET YOURS
Your report,in five minutes.
Free, no card. We read billing data and change nothing in Stripe.
1Connect StripeInstall the North Metric Stripe App. Changes stay off.
2We read your billingCustomers, invoices, payments and cancels. Explore the demo while it builds.
Your reportWho’s leaving and why, money leaking, cancel reasons. Refreshed monthly.
05 · FAQ
Questions aboutthe report.
What we read, what we change, and what it costs.