Every metric with the formula, a worked example, benchmarks by stage, and how North Metric computes it from your Stripe data.
Total predictable subscription revenue, normalized to monthly and net of discounts.
RevenueMRR × 12. The annualized view of recurring revenue.
RevenueThe five-component waterfall: New + Expansion + Reactivation − Contraction − Churn.
RevenueCash collected minus refunds and fees. What actually hit your bank.
RevenuePercentage of paying customers lost in a period, excluding joined-and-churned and reactivations.
RetentionWhat percentage of last period's MRR you kept from existing customers, after expansion and losses.
RetentionRetention without expansion — shows the revenue floor if upsell stopped.
RetentionNet revenue lost from contraction and churn, offset by expansion.
RetentionRevenue lost from contraction and churn, before expansion offsets.
RetentionExpected total revenue from a customer over their lifetime.
Unit EconomicsMRR divided by paying customers. Your average ticket size.
Unit EconomicsAverage MRR per new subscription. Tracks deal-size trends.
Unit EconomicsGrowth efficiency: (New + Expansion + Reactivation) ÷ (Contraction + Churn).
Unit EconomicsRevenue at risk from payment failures — invoices Stripe couldn't collect.
OperationalMoney returned after successful collection — revenue given back to customers.
OperationalCount of active subscriptions with a price above $0.
OperationalCount of new paid subscriptions added in the period.
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