Protect Revenue · Churn Management

    Know who's about to churn. Weeks before Stripe does.

    North Metric scores every customer daily on the signals Stripe already holds, adds your product usage when you connect it, and hands you the accounts to call this week with the reason and the dollars attached.

    $3,400
    MRR at risk this week
    8
    accounts flagged
    48
    lowest health score

    Works from Stripe alone on day one · Add PostHog, Segment or our SDK for earlier warning · No CS seats

    Churn shows up last in the one place you look.

    No ticket, no feedback, just gone.

    Most customers who leave never complain. The signals were there for weeks: a downgrade, a card that bounced, a login that stopped. Nobody was watching every account.

    $3,400/mo at risk

    North Metric watches every account.

    Scheduled cancellations, past-due invoices, downgrades, interval switches, expiring cards — scored daily, ranked by MRR.

    You can say your churn rate. You can't say why.

    Stripe has the events. It doesn't compute churn by plan, by cohort, or by whether the customer chose to leave. So the answer lives in a spreadsheet you rebuild every board meeting.

    4 hours a month

    North Metric computes it for you.

    Churn by plan, by cohort, by voluntary versus involuntary, across 15 dimensions. Updated daily.

    Prediction tools want a data team.

    Machine-learning churn models need thousands of churn events and a product-analytics pipeline. You have a few hundred customers and a Tuesday morning.

    $12K/yr for a CS platform

    North Metric works from billing alone.

    A weighted-signal score, not a black box. Works from a few hundred customers. Add usage data later for earlier warning.

    Churn Radar · Lead agent

    A churn risk score for every customer, with reasons a human can read.

    Every night, Churn Radar scores each account on billing signals that lead churn by weeks: a scheduled cancellation, a past-due invoice, a downgrade, a switch from annual to monthly, discount dependence, tenure under 90 days, an expiring card.

    Connect product usage and the score also sees logins, active seats and feature depth. The result is a ranked list, not a black box: each account shows the signals that fired and the MRR at stake.

    • Daily score per customer, signals listed
    • MRR at risk per account, ranked
    • Churn by plan, cohort and segment across 15 dimensions
    • Delivered in The North every morning
    Churn RadarAt-risk accounts
    Acme Corp$340/mo
    Usage down 60%, call this week
    48
    D
    Bright Labs$520/mo
    Downgrade scheduled, annual → monthly
    62
    C
    Northwind$890/mo
    Card expiring in 12 days
    71
    B
    Total at risk$3,400/mo · 8 accounts
    Churn Radar · Health score

    A customer health score that works on day one.

    Most health scores need four data sources and a customer-success team to maintain them. North Metric’s starts from billing: tenure, payment health, plan movement, discount depth. That is two of the four classic signal groups, with no tracking code.

    Add product usage and the weights learn from your own churned accounts which signal dropped first. The company-level score, 0 to 100 with a letter grade, tells you which dimension to fix first.

    • 0–100 score with A/B/C/D grades
    • Works from billing alone on day one
    • Weights learn from your own churn history
    • Shows which dimension to fix first
    Company HealthYour score
    48
    Grade D
    Churn 2.15% (+0.31pp vs P50)
    Benchmark gap25%
    Low
    Net retention20%
    Below P50
    Gross retention20%
    At P50
    Concentration15%
    High risk
    Churn trend20%
    Rising
    Worst cohort: Jul 2024 at 16.67%
    Cohort Decay · Also in this group

    Which signup months are quietly degrading.

    Cohort Decay watches each signup month’s retention curve and flags the ones falling faster than your average, with the plan and channel patterns behind them.

    It is how a pricing change or an onboarding regression shows up before it shows up in the churn rate.

    Cohort Decay
    Jul 2024−16.67%
    9.1× P50
    Aug 2024−4.1%
    2.2× P50
    Sep 2024−3.8%
    2.0× P50
    Oct 2024−2.1%
    1.1× P50
    Whale Alert · Also in this group

    How much of your MRR sits in three accounts.

    Whale Alert measures revenue concentration and names the accounts that would move your MRR if they left. It watches those accounts harder, and it tells you when concentration crosses the line where one cancellation becomes a bad quarter.

    Whale AlertConcentration risk
    31%
    of MRR in your top 3 accounts
    NovaTech
    $2,100/mo · 14% of MRR
    High
    Cloudworks
    $1,340/mo · 9% of MRR
    Medium
    DataForge
    $1,180/mo · 8% of MRR
    Medium
    $470/mo concentration risk
    Win-Back Engine · After the churn

    Who is worth inviting back.

    When someone does leave, Win-Back Engine ranks churned customers by former MRR and likelihood of return, separates the ones who left on a failed card from the ones who chose to go, and drafts the note.

    • Churned customers ranked by former MRR
    • Voluntary versus involuntary separation
    • Likelihood of return, from history
    • Draft outreach ready to send
    Win-Back Engine
    18
    churned accounts ranked
    PixelForgeInvoluntary
    $890/mo formerly
    High
    SyncBaseVoluntary
    $340/mo formerly
    Medium
    LaunchKitInvoluntary
    $270/mo formerly
    High
    FormStackVoluntary
    $149/mo formerly
    Low
    CloudNineVoluntary
    $520/mo formerly
    Medium
    Top 5 by ROI · Ready to invite
    “3 accounts at risk this week · $3,400/mo · save Acme first”
    Delivered via The North, Slack, weekly email, and Claude via MCP
    See your at-risk list on a call →
    Metrics

    The numbers behind churn.

    Our churn formula excludes same-period joins and reactivations, so it can read lower than other tools’, and for a clearer reason.

    3.7%
    Customer Churn Rate
    P50 median across SaaS
    Learn more
    0.0%
    Net MRR Churn
    P50 — negative is best-in-class
    Learn more
    100%
    Net MRR Retention
    P50 — above 100% is expansion
    Learn more
    Customer Churn Rate
    (canceled − joined_and_churned − reactivations) / start × 100
    Below 5% typical, below 3% strong, above 7% urgent
    P50: 3.7% / 3.5% / 3.1%
    Guide
    Gross MRR Churn Rate
    ((canceled_mrr − joined_churned_mrr) + downgrade) / start × 100
    Below 3–5% monthly. Always positive.
    P50: 1.06% / 0.69% / 0.60%
    Guide
    Net MRR Churn Rate
    (canceled + downgrade − upgrade − reactivation) / start × 100
    Below 2% healthy. Negative is exceptional.
    P50: 0.00% / −0.34% / −0.69%
    Guide
    Net MRR Retention
    (start + upgrades + reactivations − downgrades − churn) / start × 100
    Above 100% best-in-class. 90–100% acceptable.
    P50: 100.0% / 100.3% / 100.7%
    Guide
    Gross MRR Retention
    CLAMP((start − downgrades − churn) / start × 100, 0, 100)
    Above 90% healthy. Above 95% strong.
    P50: 98.9% / 99.3% / 99.4%
    Guide
    Customer Lifetime Value
    ARPA / customer_churn_rate
    Higher is better. Tracks pricing power + retention.
    P50: $2,703 / $5,714 / $12,903
    Guide
    Methodology

    How Churn Radar decides.

    1

    Per-account risk

    Weighted signals capped at 1.0. A scheduled cancellation and a past-due invoice are the heaviest. Downgrades, interval changes, discount dependence, tenure under 90 days, and an expiring card add. Usage signals join when connected.

    2

    Company-level churn

    Your rate against the P50 for your MRR tier. Above P50 is flagged. A spike is two standard deviations above your own last twelve months, needing six months of history.

    3

    Segments

    Churn across 15 dimensions. A segment is flagged above twice your overall P50, critical above three times.

    4

    Health score

    0 to 100, weighted: benchmark gap 25, net retention 20, gross retention 20, concentration 15, churn trend 20. Missing components redistribute. Grades: A from 85, B 70, C 55, D 40. Withheld with too little data.

    5

    Benchmarks

    P25, P50, P75 for your MRR tier, drawn from the North Metric benchmark database. Your position relative to peers, not to an absolute threshold.

    What it does not do

    It scores and estimates, it does not predict. Daily, not real time. No product usage until connected. Never writes to Stripe.

    What is churn management?

    Churn management is the work of finding which customers are at risk of leaving, understanding why, and acting before they go. It covers voluntary churn, where the customer decides to cancel, and involuntary churn, where a failed payment ends the subscription without a decision.

    How it compares.

    FeatureCS platformsCancel-flow toolsAnalyticsNorth Metric
    Built forCS teams with seatsHigh-volume consumerReportingFounders, no CS team
    DataUsage, CRM, support, billingBillingBillingBilling + usage when connected
    OutputHealth colours and playbooksSave offers at cancelChartsNamed accounts, reasons, dollars
    Time to signalA quarterAt cancellationAn hourUnder two minutes
    Price$12K/yr and up$200–$825/mo$99–$1,000/mo$79/mo flat
    Our 12.6% promise

    Find 12.6% of your MRRin 14 days, or it’s on us.

    During your 14-day Pro trial, three agents — Churn Radar, Payment Recovery, and Upgrade Finder — read your Stripe data daily and price every risk and opportunity in dollars. If they don't surface at least 12.6% of your current MRR in actionable opportunities, we extend your trial automatically. If we still haven't found it, your first month of Pro is on us.

    Frequently asked questions

    Connect StripeSee who’s at risk Save them

    See your at-risk list on the call.

    Bring your Stripe account. Twenty minutes, and you leave with the accounts to call this week.

    Read-only access · No credit card · Agents trial 14 days