North Metric

    ProfitWell,or North Metric.

    ProfitWell Metrics is free reporting, and Paddle Retain recovers payments and cancels. North Metric works the weeks before the cancel.

    Get your free churn report →Actions off until you turn them on
    THE VERDICTChecked Nov 14, 2026 · Paddle product, help and developer pages
    BOTH DORead Stripe, score churn likelihood per customer, and act on failed payments and cancels.
    PROFITWELL LEADS ONFree metrics, SMS and in-app recovery in Retain, and a cancellation flow.
    NORTH METRIC ADDSA move you approve for each at-risk customer, reasons with data, and money kept against a comparison group.
    EXAMPLEONE CUSTOMER · ACME · $420/MO
    SIGNALseats 6 → 4 · logins down 4 weeks
    NORTH METRIC · BEFORE THE CANCELRanked by money at risk, a note ready to approve
    PADDLE RETAIN · AT THE CANCELA flow when they click cancel
    IN SHORTChecked Nov 14, 2026 · Paddle product, help and developer pages
    ProfitWellMetrics and recovery

    As of Nov 14, 2026, ProfitWell is two Paddle products: ProfitWell Metrics, free subscription analytics with a likelihood-to-churn score, and Paddle Retain, paid payment recovery and cancellation flows that also work on Stripe.

    NORTH METRICMONEY AT RISK FIRST

    North Metric is a ProfitWell alternative for churn on Stripe: every customer ranked by money at risk before the cancel, a drafted move you approve, and money kept counted against customers left alone, for $199 a month.

    01 — AT A GLANCE

    Same churn.Different job.

    ProfitWell reports churn for free and Retain handles failed payments and the cancel click, while North Metric ranks risk by money first, drafts the move and counts what you kept.

    ProfitWellMETRICS + RETAINNorth MetricBILLING + USAGE
    BEST FORTeams who want free metrics, or are on Paddle BillingFounders on Stripe without a CS team
    READSStripe and other billing platformsStripe billing, plus PostHog or Stripe Meters
    ACTSRetain: on failed payments and at the cancelBefore the cancel and after Stripe's retries
    PRICEMetrics free; Retain priced on a demo$199 a month, after a free churn report
    ACME · $420/MOProfitWellNORTH METRICEXAMPLE
    SEES
    seats 6 → 4engagement low
    seats 6 → 4logins down 4 weeks
    DOES
    Metrics may raise their likelihood-to-churn score. Retain shows a flow when they click cancel.
    Ranks them by money at risk and drafts a note in your name, ready to approve.
    CUSTOMER SEES
    An offer when they click cancel.
    A one-question note from you.
    OUTCOME
    Depends on the flow
    Counted if paying at 60 days
    ProfitWell and Paddle Retain facts checked Nov 14, 2026. The customer below is an Example.
    02 — SIDE BY SIDE

    Feature by feature.Checked Nov 14, 2026

    Where ProfitWell is ahead, we say so. Marks come from Paddle's Retain, help center and developer pages, checked Nov 14, 2026.

    FEATUREProfitWellNORTH METRIC
    01BEFORE THE CANCEL
    Churn likelihood per customerLikelihood-to-churn score in Metrics, free; needs its engagement snippet0–100 risk score with up to three reasons
    Money at riskNone found, as of Nov 2026Every customer ranked by MRR × risk scoreAHEAD
    Drafted move you approveNone found, as of Nov 2026One move per customer, or rules with limitsAHEAD
    02AT THE CANCEL
    Cancellation flow with offersCancellation Flows in RetainAHEADBy customer type on Stripe's page, with your approval
    Cancel reasonsCaptured in Cancellation FlowsTotaled by reason in count and $/mo
    03FAILED PAYMENTS
    Automated dunningPayment Recovery in RetainAHEADA note in your name after Stripe's retries, or at once for hard declines
    In-app and SMS remindersIn RetainAHEADEmail only
    04PROOF, PRICE AND REACH
    Results against customers left aloneNone found, as of Nov 202610% of at-risk customers held back by defaultAHEAD
    Subscription metricsProfitWell Metrics, freeAHEADChurn and revenue metrics only
    Billing platformsStripe, Chargebee, Braintree, Recurly, Zuora and PaddleAHEADStripe only
    Price, as of Nov 14, 2026Metrics free; Retain on Stripe priced on a demo$199 a month, everything includedAHEAD
    includedpartial, or price not publishednot offered, or none found as of Nov 2026
    03 — FAILED PAYMENTS

    Retain vs a noteafter Stripe's retries

    Retain runs its own dunning. North Metric lets Stripe go first and follows up in your name.

    EXAMPLE
    ONE FAILED PAYMENT · ACME · $420/MO
    Payment fails
    Retain's recovery schedule
    Last retry · still unpaid
    PADDLE RETAIN · PAYMENT RECOVERY
    Automated dunningIn-app remindersEmails that look like they come from you
    Follow-ups keep running
    NORTH METRIC
    Hard decline: note at once
    Waits · retries go first
    QUEUECard-update note in your name
    Own card-update linkApprove
    Paid during the retries · shown apart, never counted as money keptPaid within 30 days of the note · counted
    Paddle Retain's Payment Recovery is automated dunning with in-app reminders, and its emails are designed to look like they come from you (Paddle developer docs, checked Nov 14, 2026).

    On Stripe it connects with read access granted by a Stripe admin.

    North Metric runs no dunning sequence.

    Stripe's retries and emails go first. When they end unpaid, North Metric drafts one personal note in your name with its own card-update link, for you to approve. Declines Stripe can't retry get the note at once.

    Payments Stripe recovers during its retries are shown apart and never counted as money kept.

    If failed payments are your biggest leak and you want SMS and in-app reminders, Retain reaches further.

    04 — RISK

    Likelihood to churn vs aranked list with moves

    Both score churn per customer. One gives a relative score; the other adds money at risk, reasons and the move.

    EXAMPLE
    SORTED BY LIKELIHOODA generic score view, drawn by North Metric
    1Tallow & Co81
    2Acme72
    3Fenwick Labs55
    4Brightloom41
    Highest score first. Someone still decides what to do.
    EXAMPLE
    NORTH METRIC · RANKED BY MONEY AT RISKMRR × risk score, with the move
    1Fenwick Labs$1,200/mo × 55Plan option$660/mo
    2Brightloom$890/mo × 41Discount notice$365/mo
    3Acme$420/mo × 72Check-in note$302/mo
    4Tallow & Co$150/mo × 81Save email$122/mo
    The top score lands fourth: it costs least to lose.
    ProfitWell Metrics scores each customer's likelihood to churn next month against your average, where 2x means twice as likely.

    It needs Paddle's engagement snippet installed, and scores can take up to 60 days to appear (Paddle help center, checked Nov 14, 2026).

    North Metric gives every paying customer a risk level (Likely, Possible or Safe), a 0–100 risk score and up to three reasons with data and dates, ranked by MRR × risk.

    Usage comes from PostHog or Stripe Meters.

    Next to each at-risk customer is the move to keep them, ready to approve, and every result is compared with at-risk customers held back, 10% by default.

    05 — PRICE

    ProfitWell pricingvs $199 a month

    ProfitWell Metrics is free. Paddle Retain is included with Paddle Billing; on Stripe it's priced through a demo. Checked Nov 14, 2026.

    ProfitWellMetrics freeRetain on Stripe priced on a demo · checked Nov 14, 2026
    NORTH METRIC$199 a monthFailed payments and cancels included
    ProfitWell Metrics: freeFree churn report, then $199 a monthRetain with Paddle Billing: includedOne plan, up to $150K MRRRetain on Stripe: no published priceUnder $30K MRR: $109 a month for 12 monthsPrice set after a demo$1,990 a year; above $150K MRR priced on a call
    Paddle's Retain page for other billing platforms gives no price and asks for a demo, checked Nov 14, 2026.

    North Metric publishes one price.

    PRICING

    One flat price,the whole loop.

    FREEFree churn reportPLAN$199 a month
    See pricing →
    06 — FIT CHECK

    Pick what fitsyour churn.

    Two short lists. Find yourself in one, even if it's not ours.

    Choose ProfitWell if you…want subscription metrics for freebill through Paddle, where Retain is includedwant SMS and in-app payment remindersbill through more than Stripe
    Choose North Metric if you…✓bill through Stripe, without a CS team✓want to act before the cancel✓want a move ready to approve✓want proof against customers left alone✓want one published price
    FAQ

    Still deciding?Fair questions.

    ProfitWell Metrics is free, as of Nov 14, 2026, and includes a likelihood-to-churn score. Paddle Retain, the recovery and cancellation product, is included with Paddle Billing and priced through a demo on other billing platforms.

    BEFORE THE CANCEL

    See who is likelyto churn next.

    Get your free churn report →Actions off until you turn them on