Demandbase revenue is an estimated $194.4M in annual recurring revenue.
Elevate your B2B go-to-market strategy with Demandbase's ABM platform, delivering smarter insights, agent-led automation, and AI-powered pipeline. This page estimates Demandbase's revenue, customers, growth, and unit economics from public traffic and pricing data — an estimated ~$194M ARR for the late-stage CRM & sales company, based in San Francisco, CA.
- Stage
- Series D+
- Founded
- HQ
- San Francisco, CA
- Funding raised
- $429M
Where Demandbase's ~$16.2M of monthly revenue moves
Modeled monthly-recurring-revenue movement — the new, expansion and reactivation revenue added against the contraction and churn lost.
Added revenue is running ahead of what's lost.
Every $1 lost is offset by ~$5.4 gained.
Source: SimilarWeb, Q2 2026
What you can do with Demandbase's estimate
Run this analysis on Demandbase's real Stripe
This page is modeled from public signals. Connect Stripe, read-only, and every figure becomes exact — with the actual account names behind each finding.
How we estimate this — and what we don't claim
Public signals, published peer benchmarks, a fitted model, and an honest range with a confidence tier. Reported figures override the model as Verified.
How Demandbase compares to same-stage SaaS peers
Each estimated metric is placed at its percentile against same-stage peers. The dot is Demandbase; the tick is the peer median.
Low churn for its stage — customers stick.
Little revenue lost to downgrades and cancels.
Expansion outweighs losses — negative net churn.
Retains revenue near the peer median.
Accounts grow — revenue rises even without new sales.
Growing about as fast as peers.
Roughly 32K+ accounts, 32K+ of them paying
Demandbase's published pricing
Demandbase doesn't publish prices — it's sold through sales teams on a custom-quote basis. We estimate its blended ARPU from category norms.
How healthy is Demandbase's business?
Strong across most dimensions — a healthy, compounding SaaS profile.
North Metric's agents found an estimated
$538K/mo in opportunities for Demandbase
And that's from public signals alone. Connect Stripe and every finding below carries the actual account names.
If we can find this from the outside, imagine what we'd find in your Stripe.
Connect once, read-only. Your first nightly report — priced in dollars, with customer names — lands in the morning.
Revenue estimates for Demandbase's competitors
How much does Demandbase make? Common questions
How much revenue does Demandbase make?
We estimate Demandbase generates about $194.4M in annual recurring revenue, most likely between $116.6M and $272.1M (medium confidence). Demandbase is private and doesn't disclose financials, so this is a model estimate from public traffic, demand, and pricing data.
What is Demandbase's ARR?
Our estimate puts Demandbase's ARR near $194.4M (~$16.2M/mo MRR).
How many customers does Demandbase have?
We estimate roughly 32K+ paying customers, based on estimated revenue of $194.4M at about $500/mo per account.
Is Demandbase growing?
Demandbase's web traffic is currently growing, and we estimate revenue growth around 3.7% per month with net revenue retention near 112.6%.
How much does Demandbase cost?
Demandbase doesn't publish pricing — it's sold via sales teams on a custom-quote basis.
Is Demandbase public or private?
Demandbase is a private, series d+ company founded in 2006, based in San Francisco, CA. It has raised $429M.
How accurate is this estimate?
We validate our model on companies whose revenue is public: it lands within 2× of the real figure about 70% of the time, and within 3× about 90%. See our full methodology.
How we estimate this — and what we don't claim
Web traffic, traffic mix, brand-search demand and published pricing — the signals anyone can see.
Published SaaS conversion, churn and retention rates — looked up, not invented.
A demand model trained on companies whose revenue is public, reconciled with the traffic funnel.
Validated blind: ~70% of estimates land within 2× of the reported figure, ~90% within 3×.
Every figure is a model output with a stated range and confidence — never a claim of Demandbase's actual books. Where a company publishes or a credible outlet reports a real number, we mark it Verified and lean on it. Read the full methodology. Last updated 2026-07-12.