Medium confidence

    HighLevel revenue is an estimated $96.0M in annual recurring revenue.

    HighLevel is an all-in-one sales and marketing platform for agencies, with CRM, funnels, and automation. This page estimates HighLevel's revenue, customers, growth, and unit economics from public traffic and pricing data — an estimated ~$96M ARR for the Series C CRM & sales company, based in Dallas, TX.

    Stage
    Series C
    Founded
    HQ
    Dallas, TX
    Funding raised
    $60M
    Annual recurring revenueModeled estimate
    ~$96.0M
    Range $80.0M$112.0M
    $80.0M low$112.0M high
    Est. MRR
    ~$8.0M
    Modeled from public signals
    Revenue & growth

    Where HighLevel's ~$8.0M of monthly revenue moves

    Modeled monthly-recurring-revenue movement — the new, expansion and reactivation revenue added against the contraction and churn lost.

    MRR movementlast full month
    New+$322K
    Expansion+$158K
    Reactivation+$24K
    Contraction-$26K
    Churned-$70K
    Net new+$407K
    Net new MRR
    +$407K

    Added revenue is running ahead of what's lost.

    Quick ratiohealthy > 4.0
    5

    Every $1 lost is offset by ~$5 gained.

    Web trafficstable
    12.1M/mo
    Organic10%
    Direct77%
    Referral2%
    Paid2%
    Social5%
    Conversion funnel
    Visitor → signup
    benchmark 2%
    2%
    Visitor → paid
    benchmark 0.2%
    0.3%
    Traffic quality
    0.7%
    from AI assistants & answer engines
    87%
    organic / non-paid demand

    Source: SimilarWeb, Q2 2026

    What you can do with HighLevel's estimate

    See it on your data

    Run this analysis on HighLevel's real Stripe

    This page is modeled from public signals. Connect Stripe, read-only, and every figure becomes exact — with the actual account names behind each finding.

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    Under the hood

    How we estimate this — and what we don't claim

    Public signals, published peer benchmarks, a fitted model, and an honest range with a confidence tier. Reported figures override the model as Verified.

    Metrics vs. benchmark

    How HighLevel compares to same-stage SaaS peers

    Each estimated metric is placed at its percentile against same-stage peers. The dot is HighLevel; the tick is the peer median.

    Customer churnP68 · top 32%
    2.2%
    peer median3%

    Low churn for its stage — customers stick.

    Gross MRR churnP68 · top 32%
    0.9%
    peer median1.2%

    Little revenue lost to downgrades and cancels.

    Net MRR churnP93 · top 7%
    -0.8%
    peer median0.3%

    Expansion outweighs losses — negative net churn.

    Gross revenue retentionP49
    86.4%
    peer median89%

    Retains revenue near the peer median.

    Net revenue retentionP52 · top 48%
    109.5%
    peer median106%

    Roughly flat net retention within the base.

    MoM growthP64 · top 36%
    5.1%
    peer median4%

    Growing faster than the typical SaaS company.

    Customers & unit economics

    Roughly 38K+ accounts, 38K+ of them paying

    Total accounts
    38K+
    free + paying, estimated
    Paying customers
    38K+
    at ~$208/mo each
    Blended ARPU
    $208
    per paying account / mo
    Customer LTV
    $9K
    lifetime value, modeled
    Processing fees
    2.9%
    ~$232K/mo on payments
    Net cash flow
    $7.8M
    MRR less processing, /mo
    Est. ARR / customer
    $3K
    annual revenue per account
    Pricing & plan mix

    HighLevel's published pricing

    Starter
    $97/mo
    est. of customers57%
    3 sub-accounts, unlimited contacts
    Unlimited
    $297/mo
    est. of customers31%
    Unlimited sub-accounts, rebill capabilities, most popular
    Agency Pro
    $497/mo
    est. of customers12%
    SaaS mode, automated sub-account creation
    Enterprise
    Custom
    High-volume businesses, custom tailored
    Business health

    How healthy is HighLevel's business?

    74/ 100
    Healthy

    Strong across most dimensions — a healthy, compounding SaaS profile.

    MoM 5.1%Fair63
    NRR 109%Strong86
    Quick ratio 5Strong78
    CLV $9.5KFair69
    What the agents would find

    North Metric's agents found an estimated
    $277K/mo in opportunities for HighLevel

    And that's from public signals alone. Connect Stripe and every finding below carries the actual account names.

    Protect$72K
    Churn Radar$48K/mo
    Accounts with declining usage
    Usage-decline cohort flagged from engagement signals.
    Whale Alert$24K/mo
    Revenue concentration in top accounts
    Top accounts represent an outsized share of MRR.
    Recover$37K
    Payment Recovery$25K/mo
    Failed charges in retry window
    ~5.5% of charges fail; smart-retry addressable.
    Win-Back Engine$12K/mo
    Recently churned, high re-engage odds
    Recent churned logos with strong prior engagement.
    Expand$168K
    Upgrade Finder$96K/mo
    Power users on lower tiers
    Feature usage exceeds current plan limits.
    Trial Closer$48K/mo
    Engaged trials nearing decision
    High-activation trials in the conversion window.
    Pricing Power$24K/mo
    ASP trails ARPU
    In-app upgrade prompts could lift realized price.
    Protect. Recover. Expand. your revenue.

    If we can find this from the outside, imagine what we'd find in your Stripe.

    Connect once, read-only. Your first nightly report — priced in dollars, with customer names — lands in the morning.

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    Same category

    Revenue estimates for HighLevel's competitors

    How much does HighLevel make? Common questions

    How much revenue does HighLevel make?

    We estimate HighLevel generates about $96.0M in annual recurring revenue, most likely between $80.0M and $112.0M (medium confidence). HighLevel is private and doesn't disclose financials, so this is a model estimate from public traffic, demand, and pricing data.

    What is HighLevel's ARR?

    Our estimate puts HighLevel's ARR near $96.0M (~$8.0M/mo MRR).

    How many customers does HighLevel have?

    We estimate roughly 38K+ paying customers, based on estimated revenue of $96.0M at about $208/mo per account.

    Is HighLevel growing?

    HighLevel's web traffic is currently stable, and we estimate revenue growth around 5.1% per month with net revenue retention near 109.5%.

    How much does HighLevel cost?

    HighLevel offers 4 plans (flat pricing), starting from the lowest listed tier.

    Is HighLevel public or private?

    HighLevel is a private, series c company founded in 2018, based in Dallas, TX. It has raised $60M.

    How accurate is this estimate?

    We validate our model on companies whose revenue is public: it lands within 2× of the real figure about 70% of the time, and within 3× about 90%. See our full methodology.

    How we estimate this — and what we don't claim

    01
    Public signals

    Web traffic, traffic mix, brand-search demand and published pricing — the signals anyone can see.

    02
    Peer benchmarks

    Published SaaS conversion, churn and retention rates — looked up, not invented.

    03
    Fitted model

    A demand model trained on companies whose revenue is public, reconciled with the traffic funnel.

    04
    Honest accuracy

    Validated blind: ~70% of estimates land within 2× of the reported figure, ~90% within 3×.

    Every figure is a model output with a stated range and confidence — never a claim of HighLevel's actual books. Where a company publishes or a credible outlet reports a real number, we mark it Verified and lean on it. Read the full methodology. Last updated 2026-07-12.

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