High confidence

    Clay revenue is $100.0M in annual recurring revenue.

    Clay is a sales-prospecting and data-enrichment platform for building and enriching lead lists. This page estimates Clay's revenue, customers, growth, and unit economics from public traffic and pricing data — an estimated ~$100M ARR for the Series C CRM & sales company, based in New York, NY.

    Stage
    Series C
    Founded
    HQ
    New York, NY
    Funding raised
    $204M
    Annual recurring revenueReported
    $100.0M
    Model range $85.0M$115.0M
    $85.0M low$115.0M high
    Est. MRR
    $8.3M
    Reported by $100M ARR Nov 2025 (official), 2026
    Revenue & growth

    Where Clay's $8.3M of monthly revenue moves

    Modeled monthly-recurring-revenue movement — the new, expansion and reactivation revenue added against the contraction and churn lost.

    MRR movementlast full month
    New+$331K
    Expansion+$164K
    Reactivation+$25K
    Contraction-$28K
    Churned-$73K
    Net new+$419K
    Net new MRR
    +$419K

    Added revenue is running ahead of what's lost.

    Quick ratiohealthy > 4.0
    4.9

    Every $1 lost is offset by ~$4.9 gained.

    Web trafficstable
    1.5M/mo
    Organic27%
    Direct61%
    Referral3%
    Paid0%
    Social5%
    Conversion funnel
    Visitor → signup
    benchmark 2%
    2%
    Visitor → paid
    benchmark 0.2%
    0.3%
    Traffic quality
    2.7%
    from AI assistants & answer engines
    88%
    organic / non-paid demand

    Source: SimilarWeb, Q2 2026

    What you can do with Clay's estimate

    See it on your data

    Run this analysis on Clay's real Stripe

    This page is modeled from public signals. Connect Stripe, read-only, and every figure becomes exact — with the actual account names behind each finding.

    See this on your own Stripe No credit card · 3-min setup
    Under the hood

    How we estimate this — and what we don't claim

    Public signals, published peer benchmarks, a fitted model, and an honest range with a confidence tier. Reported figures override the model as Verified.

    Metrics vs. benchmark

    How Clay compares to same-stage SaaS peers

    Each estimated metric is placed at its percentile against same-stage peers. The dot is Clay; the tick is the peer median.

    Customer churnP68 · top 32%
    2.2%
    peer median3%

    Low churn for its stage — customers stick.

    Gross MRR churnP68 · top 32%
    0.9%
    peer median1.2%

    Little revenue lost to downgrades and cancels.

    Net MRR churnP93 · top 7%
    -0.8%
    peer median0.3%

    Expansion outweighs losses — negative net churn.

    Gross revenue retentionP49
    86.4%
    peer median89%

    Retains revenue near the peer median.

    Net revenue retentionP52 · top 48%
    109.5%
    peer median106%

    Roughly flat net retention within the base.

    MoM growthP63 · top 37%
    5%
    peer median4%

    Growing faster than the typical SaaS company.

    Customers & unit economics

    Roughly 217K+ accounts, 17K+ of them paying

    Total accounts
    217K+
    free + paying, estimated
    Paying customers
    17K+
    at ~$500/mo each
    Blended ARPU
    $500
    per paying account / mo
    Customer LTV
    $23K
    lifetime value, modeled
    Free users
    200K+
    non-paying, top of funnel
    Processing fees
    2.9%
    ~$242K/mo on payments
    Net cash flow
    $8.1M
    MRR less processing, /mo
    Est. ARR / customer
    $6K
    annual revenue per account
    Pricing & plan mix

    Clay's published pricing

    Free
    $0/mo
    est. of customers57%
    6k actions/year, no credit card
    Launch
    $54/mo
    est. of customers31%
    180k actions/year, 30k data credits
    Growth
    $185/mo
    est. of customers12%
    480k actions/year, 72k data credits, recommended
    Enterprise
    Custom
    Unlimited with dedicated CSM
    Business health

    How healthy is Clay's business?

    76/ 100
    Healthy

    Strong across most dimensions — a healthy, compounding SaaS profile.

    MoM 5.0%Fair62
    NRR 109%Strong86
    Quick ratio 4.9Strong77
    CLV $22.7KStrong80
    What the agents would find

    North Metric's agents found an estimated
    $289K/mo in opportunities for Clay

    And that's from public signals alone. Connect Stripe and every finding below carries the actual account names.

    Protect$75K
    Churn Radar$50K/mo
    Accounts with declining usage
    Usage-decline cohort flagged from engagement signals.
    Whale Alert$25K/mo
    Revenue concentration in top accounts
    Top accounts represent an outsized share of MRR.
    Recover$39K
    Payment Recovery$26K/mo
    Failed charges in retry window
    ~5.5% of charges fail; smart-retry addressable.
    Win-Back Engine$13K/mo
    Recently churned, high re-engage odds
    Recent churned logos with strong prior engagement.
    Expand$175K
    Upgrade Finder$100K/mo
    Power users on lower tiers
    Feature usage exceeds current plan limits.
    Trial Closer$50K/mo
    Engaged trials nearing decision
    High-activation trials in the conversion window.
    Pricing Power$25K/mo
    ASP trails ARPU
    In-app upgrade prompts could lift realized price.
    Protect. Recover. Expand. your revenue.

    If we can find this from the outside, imagine what we'd find in your Stripe.

    Connect once, read-only. Your first nightly report — priced in dollars, with customer names — lands in the morning.

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    Same category

    Revenue estimates for Clay's competitors

    How much does Clay make? Common questions

    How much revenue does Clay make?

    Clay's revenue has been reported at $100.0M (2026). Clay is private; this page pairs that reported figure with a full estimated breakdown.

    What is Clay's ARR?

    Our estimate puts Clay's ARR near $100.0M (~$8.3M/mo MRR).

    How many customers does Clay have?

    We estimate roughly 17K+ paying customers, based on estimated revenue of $100.0M at about $500/mo per account.

    Is Clay growing?

    Clay's web traffic is currently stable, and we estimate revenue growth around 5% per month with net revenue retention near 109.5%.

    How much does Clay cost?

    Clay offers 4 plans (usage pricing), starting from the lowest listed tier.

    Is Clay public or private?

    Clay is a private, series c company founded in 2017, based in New York, NY. It has raised $204M.

    How accurate is this estimate?

    We validate our model on companies whose revenue is public: it lands within 2× of the real figure about 70% of the time, and within 3× about 90%. See our full methodology.

    How we estimate this — and what we don't claim

    01
    Public signals

    Web traffic, traffic mix, brand-search demand and published pricing — the signals anyone can see.

    02
    Peer benchmarks

    Published SaaS conversion, churn and retention rates — looked up, not invented.

    03
    Fitted model

    A demand model trained on companies whose revenue is public, reconciled with the traffic funnel.

    04
    Honest accuracy

    Validated blind: ~70% of estimates land within 2× of the reported figure, ~90% within 3×.

    Every figure is a model output with a stated range and confidence — never a claim of Clay's actual books. Where a company publishes or a credible outlet reports a real number, we mark it Verified and lean on it ($100M ARR Nov 2025 (official)). Read the full methodology. Last updated 2026-07-12.

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