Medium confidence

    Gem revenue is an estimated $61.9M in annual recurring revenue.

    Gem is a recruiting CRM and talent-engagement platform for sourcing and managing candidates. This page estimates Gem's revenue, customers, growth, and unit economics from public traffic and pricing data — an estimated ~$62M ARR for the Series C HR company, based in San Francisco, CA.

    Stage
    Series C
    Founded
    HQ
    San Francisco, CA
    Funding raised
    $148M
    Annual recurring revenueModeled estimate
    ~$61.9M
    Range $37.1M$86.6M
    $37.1M low$86.6M high
    Est. MRR
    ~$5.2M
    Modeled from public signals
    Revenue & growth

    Where Gem's ~$5.2M of monthly revenue moves

    Modeled monthly-recurring-revenue movement — the new, expansion and reactivation revenue added against the contraction and churn lost.

    MRR movementlast full month
    New+$228K
    Expansion+$78K
    Reactivation+$15K
    Contraction-$15K
    Churned-$41K
    Net new+$265K
    Net new MRR
    +$265K

    Added revenue is running ahead of what's lost.

    Quick ratiohealthy > 4.0
    5.4

    Every $1 lost is offset by ~$5.4 gained.

    Web trafficstable
    1.3M/mo
    Organic4%
    Direct40%
    Referral20%
    Paid0%
    Social32%
    Conversion funnel
    Visitor → signup
    benchmark 2%
    2%
    Visitor → paid
    benchmark 0.2%
    0.3%
    Traffic quality
    0.3%
    from AI assistants & answer engines
    44%
    organic / non-paid demand

    Source: SimilarWeb, Q2 2026

    What you can do with Gem's estimate

    See it on your data

    Run this analysis on Gem's real Stripe

    This page is modeled from public signals. Connect Stripe, read-only, and every figure becomes exact — with the actual account names behind each finding.

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    Under the hood

    How we estimate this — and what we don't claim

    Public signals, published peer benchmarks, a fitted model, and an honest range with a confidence tier. Reported figures override the model as Verified.

    Metrics vs. benchmark

    How Gem compares to same-stage SaaS peers

    Each estimated metric is placed at its percentile against same-stage peers. The dot is Gem; the tick is the peer median.

    Customer churnP76 · top 24%
    2%
    peer median3%

    Low churn for its stage — customers stick.

    Gross MRR churnP76 · top 24%
    0.8%
    peer median1.2%

    Little revenue lost to downgrades and cancels.

    Net MRR churnP92 · top 8%
    -0.4%
    peer median0.3%

    Expansion outweighs losses — negative net churn.

    Gross revenue retentionP49
    87.7%
    peer median89%

    Retains revenue near the peer median.

    Net revenue retentionP50 · top 50%
    105.3%
    peer median106%

    Roughly flat net retention within the base.

    MoM growthP64 · top 36%
    5.1%
    peer median4%

    Growing faster than the typical SaaS company.

    Customers & unit economics

    Roughly 40K+ accounts, 40K+ of them paying

    Total accounts
    40K+
    free + paying, estimated
    Paying customers
    40K+
    at ~$130/mo each
    Blended ARPU
    $130
    per paying account / mo
    Customer LTV
    $7K
    lifetime value, modeled
    Processing fees
    2.9%
    ~$150K/mo on payments
    Net cash flow
    $5.0M
    MRR less processing, /mo
    Est. ARR / customer
    $2K
    annual revenue per account
    Pricing & plan mix

    Gem's published pricing

    Gem + Your ATS
    Custom
    Based on company FTE count
    Gem All-in-One
    Custom
    Custom ATS included
    Startup Program
    $130-$270/mo
    Discounted for 1-100 employees
    Business health

    How healthy is Gem's business?

    66/ 100
    Watch

    Solid fundamentals with one or two areas worth watching.

    MoM 5.1%Fair63
    NRR 105%Strong70
    Quick ratio 5.4Fair68
    CLV $6.6KFair65
    What the agents would find

    North Metric's agents found an estimated
    $176K/mo in opportunities for Gem

    And that's from public signals alone. Connect Stripe and every finding below carries the actual account names.

    Protect$46K
    Churn Radar$31K/mo
    Accounts with declining usage
    Usage-decline cohort flagged from engagement signals.
    Whale Alert$15K/mo
    Revenue concentration in top accounts
    Top accounts represent an outsized share of MRR.
    Recover$22K
    Payment Recovery$14K/mo
    Failed charges in retry window
    ~5.5% of charges fail; smart-retry addressable.
    Win-Back Engine$8K/mo
    Recently churned, high re-engage odds
    Recent churned logos with strong prior engagement.
    Expand$108K
    Upgrade Finder$62K/mo
    Power users on lower tiers
    Feature usage exceeds current plan limits.
    Trial Closer$31K/mo
    Engaged trials nearing decision
    High-activation trials in the conversion window.
    Pricing Power$15K/mo
    ASP trails ARPU
    In-app upgrade prompts could lift realized price.
    Protect. Recover. Expand. your revenue.

    If we can find this from the outside, imagine what we'd find in your Stripe.

    Connect once, read-only. Your first nightly report — priced in dollars, with customer names — lands in the morning.

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    How much does Gem make? Common questions

    How much revenue does Gem make?

    We estimate Gem generates about $61.9M in annual recurring revenue, most likely between $37.1M and $86.6M (medium confidence). Gem is private and doesn't disclose financials, so this is a model estimate from public traffic, demand, and pricing data.

    What is Gem's ARR?

    Our estimate puts Gem's ARR near $61.9M (~$5.2M/mo MRR).

    How many customers does Gem have?

    We estimate roughly 40K+ paying customers, based on estimated revenue of $61.9M at about $130/mo per account.

    Is Gem growing?

    Gem's web traffic is currently stable, and we estimate revenue growth around 5.1% per month with net revenue retention near 105.3%.

    How much does Gem cost?

    Gem offers 3 plans (flat pricing), starting from the lowest listed tier.

    Is Gem public or private?

    Gem is a private, series c company founded in 2017, based in San Francisco, CA. It has raised $148M.

    How accurate is this estimate?

    We validate our model on companies whose revenue is public: it lands within 2× of the real figure about 70% of the time, and within 3× about 90%. See our full methodology.

    How we estimate this — and what we don't claim

    01
    Public signals

    Web traffic, traffic mix, brand-search demand and published pricing — the signals anyone can see.

    02
    Peer benchmarks

    Published SaaS conversion, churn and retention rates — looked up, not invented.

    03
    Fitted model

    A demand model trained on companies whose revenue is public, reconciled with the traffic funnel.

    04
    Honest accuracy

    Validated blind: ~70% of estimates land within 2× of the reported figure, ~90% within 3×.

    Every figure is a model output with a stated range and confidence — never a claim of Gem's actual books. Where a company publishes or a credible outlet reports a real number, we mark it Verified and lean on it. Read the full methodology. Last updated 2026-07-12.

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