High confidence

    Deel revenue is $1.4B in annual recurring revenue.

    Deel is a global HR and payroll platform for hiring, paying, and managing international teams and contractors. This page estimates Deel's revenue, customers, growth, and unit economics from public traffic and pricing data — an estimated ~$1.4B ARR for the late-stage HR company, based in San Francisco, CA.

    Stage
    Series D+
    Founded
    HQ
    San Francisco, CA
    Funding raised
    $979M
    Annual recurring revenueReported
    $1.4B
    Model range $1.2B$1.6B
    $1.2B low$1.6B high
    Est. MRR
    $116.7M
    Reported by $1.4B ARR 2026 (press), 2026
    Revenue & growth

    Where Deel's $116.7M of monthly revenue moves

    Modeled monthly-recurring-revenue movement — the new, expansion and reactivation revenue added against the contraction and churn lost.

    MRR movementlast full month
    New+$231K
    Expansion+$2.2M
    Reactivation+$350K
    Contraction-$221K
    Churned-$588K
    Net new+$2.0M
    Net new MRR
    +$2.0M

    Added revenue is running ahead of what's lost.

    Quick ratiohealthy > 4.0
    3

    Every $1 lost is offset by ~$3 gained.

    Web trafficstable
    3.7M/mo
    Organic20%
    Direct55%
    Referral4%
    Paid3%
    Social10%
    Conversion funnel
    Visitor → signup
    benchmark 2%
    2%
    Visitor → paid
    benchmark 0.2%
    0.3%
    Traffic quality
    1.2%
    from AI assistants & answer engines
    75%
    organic / non-paid demand

    Source: SimilarWeb, Q2 2026

    What you can do with Deel's estimate

    See it on your data

    Run this analysis on Deel's real Stripe

    This page is modeled from public signals. Connect Stripe, read-only, and every figure becomes exact — with the actual account names behind each finding.

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    Under the hood

    How we estimate this — and what we don't claim

    Public signals, published peer benchmarks, a fitted model, and an honest range with a confidence tier. Reported figures override the model as Verified.

    Metrics vs. benchmark

    How Deel compares to same-stage SaaS peers

    Each estimated metric is placed at its percentile against same-stage peers. The dot is Deel; the tick is the peer median.

    Customer churnP95 · top 5%
    1.3%
    peer median3%

    Low churn for its stage — customers stick.

    Gross MRR churnP95 · top 5%
    0.5%
    peer median1.2%

    Little revenue lost to downgrades and cancels.

    Net MRR churnP95 · top 5%
    -1.2%
    peer median0.3%

    Expansion outweighs losses — negative net churn.

    Gross revenue retentionP52 · top 48%
    92%
    peer median89%

    Retains revenue near the peer median.

    Net revenue retentionP55 · top 45%
    115.7%
    peer median106%

    Accounts grow — revenue rises even without new sales.

    MoM growthP21
    1.7%
    peer median4%

    Growing slower than the typical peer.

    Customers & unit economics

    Roughly 259K+ accounts, 259K+ of them paying

    Total accounts
    259K+
    free + paying, estimated
    Paying customers
    259K+
    at ~$450/mo each
    Blended ARPU
    $450
    per paying account / mo
    Customer LTV
    $36K
    lifetime value, modeled
    Processing fees
    2.9%
    ~$3.4M/mo on payments
    Net cash flow
    $113.3M
    MRR less processing, /mo
    Est. ARR / customer
    $5K
    annual revenue per account
    Pricing & plan mix

    Deel's published pricing

    Hire
    $14/worker/mo
    est. of customers54%
    Sourcing, screening, hiring
    Hire Contractors
    $49/contractor/mo
    est. of customers29%
    Contractor management
    Hire Contractors (CoR)
    $325/contractor/mo
    est. of customers12%
    Contractor of record
    Hire Full-time (PEO)
    $125/employee/mo
    est. of customers3%
    US PEO employment
    Business health

    How healthy is Deel's business?

    68/ 100
    Watch

    Solid fundamentals with one or two areas worth watching.

    MoM 1.7%Weak36
    NRR 116%Strong96
    Quick ratio 3Fair62
    CLV $35.7KStrong85
    What the agents would find

    North Metric's agents found an estimated
    $3.9M/mo in opportunities for Deel

    And that's from public signals alone. Connect Stripe and every finding below carries the actual account names.

    Protect$1.1M
    Churn Radar$700K/mo
    Accounts with declining usage
    Usage-decline cohort flagged from engagement signals.
    Whale Alert$350K/mo
    Revenue concentration in top accounts
    Top accounts represent an outsized share of MRR.
    Recover$390K
    Payment Recovery$210K/mo
    Failed charges in retry window
    ~5.5% of charges fail; smart-retry addressable.
    Win-Back Engine$180K/mo
    Recently churned, high re-engage odds
    Recent churned logos with strong prior engagement.
    Expand$2.5M
    Upgrade Finder$1.4M/mo
    Power users on lower tiers
    Feature usage exceeds current plan limits.
    Trial Closer$700K/mo
    Engaged trials nearing decision
    High-activation trials in the conversion window.
    Pricing Power$350K/mo
    ASP trails ARPU
    In-app upgrade prompts could lift realized price.
    Protect. Recover. Expand. your revenue.

    If we can find this from the outside, imagine what we'd find in your Stripe.

    Connect once, read-only. Your first nightly report — priced in dollars, with customer names — lands in the morning.

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    How much does Deel make? Common questions

    How much revenue does Deel make?

    Deel's revenue has been reported at $1.4B (2026). Deel is private; this page pairs that reported figure with a full estimated breakdown.

    What is Deel's ARR?

    Our estimate puts Deel's ARR near $1.4B (~$116.7M/mo MRR).

    How many customers does Deel have?

    We estimate roughly 259K+ paying customers, based on estimated revenue of $1.4B at about $450/mo per account.

    Is Deel growing?

    Deel's web traffic is currently stable, and we estimate revenue growth around 1.7% per month with net revenue retention near 115.7%.

    How much does Deel cost?

    Deel offers 5 plans (per-unit pricing), starting from the lowest listed tier.

    Is Deel public or private?

    Deel is a private, series d+ company founded in 2019, based in San Francisco, CA. It has raised $979M.

    How accurate is this estimate?

    We validate our model on companies whose revenue is public: it lands within 2× of the real figure about 70% of the time, and within 3× about 90%. See our full methodology.

    How we estimate this — and what we don't claim

    01
    Public signals

    Web traffic, traffic mix, brand-search demand and published pricing — the signals anyone can see.

    02
    Peer benchmarks

    Published SaaS conversion, churn and retention rates — looked up, not invented.

    03
    Fitted model

    A demand model trained on companies whose revenue is public, reconciled with the traffic funnel.

    04
    Honest accuracy

    Validated blind: ~70% of estimates land within 2× of the reported figure, ~90% within 3×.

    Every figure is a model output with a stated range and confidence — never a claim of Deel's actual books. Where a company publishes or a credible outlet reports a real number, we mark it Verified and lean on it ($1.4B ARR 2026 (press)). Read the full methodology. Last updated 2026-07-12.

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