Medium confidence

    Ashby revenue is an estimated $74.2M in annual recurring revenue.

    Ashby is an all-in-one recruiting platform combining applicant tracking, scheduling, sourcing, and analytics. This page estimates Ashby's revenue, customers, growth, and unit economics from public traffic and pricing data — an estimated ~$74M ARR for the late-stage HR company, based in San Francisco, CA.

    Stage
    Series D+
    Founded
    HQ
    San Francisco, CA
    Funding raised
    $130M
    Annual recurring revenueModeled estimate
    ~$74.2M
    Range $44.5M$103.8M
    $44.5M low$103.8M high
    Est. MRR
    ~$6.2M
    Modeled from public signals
    Revenue & growth

    Where Ashby's ~$6.2M of monthly revenue moves

    Modeled monthly-recurring-revenue movement — the new, expansion and reactivation revenue added against the contraction and churn lost.

    MRR movementlast full month
    New+$218K
    Expansion+$105K
    Reactivation+$19K
    Contraction-$15K
    Churned-$40K
    Net new+$287K
    Net new MRR
    +$287K

    Added revenue is running ahead of what's lost.

    Quick ratiohealthy > 4.0
    5.9

    Every $1 lost is offset by ~$5.9 gained.

    Web trafficgrowing
    18.0M/mo
    Organic5%
    Direct41%
    Referral16%
    Paid1%
    Social34%
    Conversion funnel
    Visitor → signup
    benchmark 2%
    2%
    Visitor → paid
    benchmark 0.2%
    0.3%
    Traffic quality
    1.2%
    from AI assistants & answer engines
    46%
    organic / non-paid demand

    Source: SimilarWeb, Q2 2026

    What you can do with Ashby's estimate

    See it on your data

    Run this analysis on Ashby's real Stripe

    This page is modeled from public signals. Connect Stripe, read-only, and every figure becomes exact — with the actual account names behind each finding.

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    Under the hood

    How we estimate this — and what we don't claim

    Public signals, published peer benchmarks, a fitted model, and an honest range with a confidence tier. Reported figures override the model as Verified.

    Metrics vs. benchmark

    How Ashby compares to same-stage SaaS peers

    Each estimated metric is placed at its percentile against same-stage peers. The dot is Ashby; the tick is the peer median.

    Customer churnP93 · top 7%
    1.6%
    peer median3%

    Low churn for its stage — customers stick.

    Gross MRR churnP93 · top 7%
    0.6%
    peer median1.2%

    Little revenue lost to downgrades and cancels.

    Net MRR churnP93 · top 7%
    -0.8%
    peer median0.3%

    Expansion outweighs losses — negative net churn.

    Gross revenue retentionP50 · top 50%
    89.8%
    peer median89%

    Retains revenue near the peer median.

    Net revenue retentionP52 · top 48%
    110.2%
    peer median106%

    Roughly flat net retention within the base.

    MoM growthP58 · top 42%
    4.6%
    peer median4%

    Growing faster than the typical SaaS company.

    Customers & unit economics

    Roughly 14K+ accounts, 14K+ of them paying

    Total accounts
    14K+
    free + paying, estimated
    Paying customers
    14K+
    at ~$450/mo each
    Blended ARPU
    $450
    per paying account / mo
    Customer LTV
    $28K
    lifetime value, modeled
    Processing fees
    2.9%
    ~$179K/mo on payments
    Net cash flow
    $6.0M
    MRR less processing, /mo
    Est. ARR / customer
    $5K
    annual revenue per account
    Pricing & plan mix

    Ashby's published pricing

    Foundations Plan
    $400/mo
    Up to 100 employees
    Plus Plan
    Custom
    101-1000 employees
    Enterprise Plan
    Custom
    1000+ employees
    Business health

    How healthy is Ashby's business?

    75/ 100
    Healthy

    Strong across most dimensions — a healthy, compounding SaaS profile.

    MoM 4.6%Fair59
    NRR 110%Strong89
    Quick ratio 5.9Strong72
    CLV $27.8KStrong82
    What the agents would find

    North Metric's agents found an estimated
    $209K/mo in opportunities for Ashby

    And that's from public signals alone. Connect Stripe and every finding below carries the actual account names.

    Protect$56K
    Churn Radar$37K/mo
    Accounts with declining usage
    Usage-decline cohort flagged from engagement signals.
    Whale Alert$19K/mo
    Revenue concentration in top accounts
    Top accounts represent an outsized share of MRR.
    Recover$23K
    Payment Recovery$14K/mo
    Failed charges in retry window
    ~5.5% of charges fail; smart-retry addressable.
    Win-Back Engine$9K/mo
    Recently churned, high re-engage odds
    Recent churned logos with strong prior engagement.
    Expand$130K
    Upgrade Finder$74K/mo
    Power users on lower tiers
    Feature usage exceeds current plan limits.
    Trial Closer$37K/mo
    Engaged trials nearing decision
    High-activation trials in the conversion window.
    Pricing Power$19K/mo
    ASP trails ARPU
    In-app upgrade prompts could lift realized price.
    Protect. Recover. Expand. your revenue.

    If we can find this from the outside, imagine what we'd find in your Stripe.

    Connect once, read-only. Your first nightly report — priced in dollars, with customer names — lands in the morning.

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    How much does Ashby make? Common questions

    How much revenue does Ashby make?

    We estimate Ashby generates about $74.2M in annual recurring revenue, most likely between $44.5M and $103.8M (medium confidence). Ashby is private and doesn't disclose financials, so this is a model estimate from public traffic, demand, and pricing data.

    What is Ashby's ARR?

    Our estimate puts Ashby's ARR near $74.2M (~$6.2M/mo MRR).

    How many customers does Ashby have?

    We estimate roughly 14K+ paying customers, based on estimated revenue of $74.2M at about $450/mo per account.

    Is Ashby growing?

    Ashby's web traffic is currently growing, and we estimate revenue growth around 4.6% per month with net revenue retention near 110.2%.

    How much does Ashby cost?

    Ashby offers 3 plans (per-unit pricing), starting from the lowest listed tier.

    Is Ashby public or private?

    Ashby is a private, series d+ company founded in 2018, based in San Francisco, CA. It has raised $130M.

    How accurate is this estimate?

    We validate our model on companies whose revenue is public: it lands within 2× of the real figure about 70% of the time, and within 3× about 90%. See our full methodology.

    How we estimate this — and what we don't claim

    01
    Public signals

    Web traffic, traffic mix, brand-search demand and published pricing — the signals anyone can see.

    02
    Peer benchmarks

    Published SaaS conversion, churn and retention rates — looked up, not invented.

    03
    Fitted model

    A demand model trained on companies whose revenue is public, reconciled with the traffic funnel.

    04
    Honest accuracy

    Validated blind: ~70% of estimates land within 2× of the reported figure, ~90% within 3×.

    Every figure is a model output with a stated range and confidence — never a claim of Ashby's actual books. Where a company publishes or a credible outlet reports a real number, we mark it Verified and lean on it. Read the full methodology. Last updated 2026-07-12.

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