Gusto revenue is $1.0B in annual recurring revenue.
Gusto is a people platform for payroll, benefits, and HR for small and mid-size businesses. This page estimates Gusto's revenue, customers, growth, and unit economics from public traffic and pricing data — an estimated ~$1.0B ARR for the late-stage HR company, based in San Francisco, CA.
- Stage
- Series D+
- Founded
- HQ
- San Francisco, CA
- Funding raised
- $746M
Where Gusto's $83.3M of monthly revenue moves
Modeled monthly-recurring-revenue movement — the new, expansion and reactivation revenue added against the contraction and churn lost.
Added revenue is running ahead of what's lost.
Every $1 lost is offset by ~$5.5 gained.
Source: SimilarWeb, Q2 2026
What you can do with Gusto's estimate
Run this analysis on Gusto's real Stripe
This page is modeled from public signals. Connect Stripe, read-only, and every figure becomes exact — with the actual account names behind each finding.
How we estimate this — and what we don't claim
Public signals, published peer benchmarks, a fitted model, and an honest range with a confidence tier. Reported figures override the model as Verified.
How Gusto compares to same-stage SaaS peers
Each estimated metric is placed at its percentile against same-stage peers. The dot is Gusto; the tick is the peer median.
Low churn for its stage — customers stick.
Little revenue lost to downgrades and cancels.
Expansion outweighs losses — negative net churn.
Retains revenue near the peer median.
Accounts grow — revenue rises even without new sales.
Growing slower than the typical peer.
Roughly 1.1M accounts, 1.1M of them paying
Gusto's published pricing
How healthy is Gusto's business?
Strong across most dimensions — a healthy, compounding SaaS profile.
North Metric's agents found an estimated
$2.8M/mo in opportunities for Gusto
And that's from public signals alone. Connect Stripe and every finding below carries the actual account names.
If we can find this from the outside, imagine what we'd find in your Stripe.
Connect once, read-only. Your first nightly report — priced in dollars, with customer names — lands in the morning.
Revenue estimates for Gusto's competitors
How much does Gusto make? Common questions
How much revenue does Gusto make?
Gusto's revenue has been reported at $1.0B (2026). Gusto is private; this page pairs that reported figure with a full estimated breakdown.
What is Gusto's ARR?
Our estimate puts Gusto's ARR near $1.0B (~$83.3M/mo MRR).
How many customers does Gusto have?
We estimate roughly 1.1M paying customers, based on estimated revenue of $1.0B at about $75/mo per account.
Is Gusto growing?
Gusto's web traffic is currently growing, and we estimate revenue growth around 3.4% per month with net revenue retention near 116.7%.
How much does Gusto cost?
Gusto offers 3 plans (hybrid pricing), starting from the lowest listed tier.
Is Gusto public or private?
Gusto is a private, series d+ company founded in 2011, based in San Francisco, CA. It has raised $746M.
How accurate is this estimate?
We validate our model on companies whose revenue is public: it lands within 2× of the real figure about 70% of the time, and within 3× about 90%. See our full methodology.
How we estimate this — and what we don't claim
Web traffic, traffic mix, brand-search demand and published pricing — the signals anyone can see.
Published SaaS conversion, churn and retention rates — looked up, not invented.
A demand model trained on companies whose revenue is public, reconciled with the traffic funnel.
Validated blind: ~70% of estimates land within 2× of the reported figure, ~90% within 3×.
Every figure is a model output with a stated range and confidence — never a claim of Gusto's actual books. Where a company publishes or a credible outlet reports a real number, we mark it Verified and lean on it (surpassed $1B revenue 2026 (press; higher on ARR)). Read the full methodology. Last updated 2026-07-12.