High confidence

    Stord revenue is $170.6M in annual recurring revenue.

    Stord offers fulfillment, warehousing, and transportation for DTC and B2B, plus the integrated software you need to provide your end consumers with the best pre-purchase and post-delivery consumer… This page estimates Stord's revenue, customers, growth, and unit economics from public traffic and pricing data — an estimated ~$171M ARR for the late-stage e-commerce company, based in Atlanta, GA.

    Stage
    Series D+
    Founded
    HQ
    Atlanta, GA
    Funding raised
    $780M
    Annual recurring revenueReported
    $170.6M
    Model range $145.0M$196.2M
    $145.0M low$196.2M high
    Est. MRR
    $14.2M
    Reported by reported revenue $170.6M (Crunchbase/press) - not pure SaaS ARR, 2026
    Revenue & growth

    Where Stord's $14.2M of monthly revenue moves

    Modeled monthly-recurring-revenue movement — the new, expansion and reactivation revenue added against the contraction and churn lost.

    MRR movementlast full month
    New+$442K
    Expansion+$308K
    Reactivation+$43K
    Contraction-$33K
    Churned-$88K
    Net new+$672K
    Net new MRR
    +$672K

    Added revenue is running ahead of what's lost.

    Quick ratiohealthy > 4.0
    6.2

    Every $1 lost is offset by ~$6.2 gained.

    Web trafficgrowing
    103K+/mo
    Organic17%
    Direct50%
    Referral8%
    Paid1%
    Social4%
    Conversion funnel
    Visitor → signup
    benchmark 2%
    2%
    Visitor → paid
    benchmark 0.2%
    0.3%
    Traffic quality
    0.9%
    from AI assistants & answer engines
    67%
    organic / non-paid demand

    Source: SimilarWeb, Q2 2026

    What you can do with Stord's estimate

    See it on your data

    Run this analysis on Stord's real Stripe

    This page is modeled from public signals. Connect Stripe, read-only, and every figure becomes exact — with the actual account names behind each finding.

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    Under the hood

    How we estimate this — and what we don't claim

    Public signals, published peer benchmarks, a fitted model, and an honest range with a confidence tier. Reported figures override the model as Verified.

    Metrics vs. benchmark

    How Stord compares to same-stage SaaS peers

    Each estimated metric is placed at its percentile against same-stage peers. The dot is Stord; the tick is the peer median.

    Customer churnP95 · top 5%
    1.5%
    peer median3%

    Low churn for its stage — customers stick.

    Gross MRR churnP95 · top 5%
    0.6%
    peer median1.2%

    Little revenue lost to downgrades and cancels.

    Net MRR churnP95 · top 5%
    -1.3%
    peer median0.3%

    Expansion outweighs losses — negative net churn.

    Gross revenue retentionP51 · top 49%
    90.3%
    peer median89%

    Retains revenue near the peer median.

    Net revenue retentionP55 · top 45%
    117%
    peer median106%

    Accounts grow — revenue rises even without new sales.

    MoM growthP59 · top 41%
    4.7%
    peer median4%

    Growing faster than the typical SaaS company.

    Customers & unit economics

    Roughly 47K+ accounts, 47K+ of them paying

    Total accounts
    47K+
    free + paying, estimated
    Paying customers
    47K+
    at ~$300/mo each
    Blended ARPU
    $300
    per paying account / mo
    Customer LTV
    $19K
    lifetime value, modeled
    Processing fees
    2.9%
    ~$412K/mo on payments
    Net cash flow
    $13.8M
    MRR less processing, /mo
    Est. ARR / customer
    $4K
    annual revenue per account
    Pricing & plan mix

    Stord's published pricing

    Custom / contact sales

    Stord doesn't publish prices — it's sold through sales teams on a custom-quote basis. We estimate its blended ARPU from category norms.

    Est. blended ARPU
    $300/mo
    Business health

    How healthy is Stord's business?

    78/ 100
    Healthy

    Strong across most dimensions — a healthy, compounding SaaS profile.

    MoM 4.7%Fair60
    NRR 117%Strong96
    Quick ratio 6.2Strong81
    CLV $19.5KStrong78
    What the agents would find

    North Metric's agents found an estimated
    $478K/mo in opportunities for Stord

    And that's from public signals alone. Connect Stripe and every finding below carries the actual account names.

    Protect$128K
    Churn Radar$85K/mo
    Accounts with declining usage
    Usage-decline cohort flagged from engagement signals.
    Whale Alert$43K/mo
    Revenue concentration in top accounts
    Top accounts represent an outsized share of MRR.
    Recover$52K
    Payment Recovery$31K/mo
    Failed charges in retry window
    ~5.5% of charges fail; smart-retry addressable.
    Win-Back Engine$21K/mo
    Recently churned, high re-engage odds
    Recent churned logos with strong prior engagement.
    Expand$298K
    Upgrade Finder$170K/mo
    Power users on lower tiers
    Feature usage exceeds current plan limits.
    Trial Closer$85K/mo
    Engaged trials nearing decision
    High-activation trials in the conversion window.
    Pricing Power$43K/mo
    ASP trails ARPU
    In-app upgrade prompts could lift realized price.
    Protect. Recover. Expand. your revenue.

    If we can find this from the outside, imagine what we'd find in your Stripe.

    Connect once, read-only. Your first nightly report — priced in dollars, with customer names — lands in the morning.

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    How much does Stord make? Common questions

    How much revenue does Stord make?

    Stord's revenue has been reported at $170.6M (2026). Stord is private; this page pairs that reported figure with a full estimated breakdown.

    What is Stord's ARR?

    Our estimate puts Stord's ARR near $170.6M (~$14.2M/mo MRR).

    How many customers does Stord have?

    We estimate roughly 47K+ paying customers, based on estimated revenue of $170.6M at about $300/mo per account.

    Is Stord growing?

    Stord's web traffic is currently growing, and we estimate revenue growth around 4.7% per month with net revenue retention near 117%.

    How much does Stord cost?

    Stord doesn't publish pricing — it's sold via sales teams on a custom-quote basis.

    Is Stord public or private?

    Stord is a private, series d+ company founded in 2015, based in Atlanta, GA. It has raised $780M.

    How accurate is this estimate?

    We validate our model on companies whose revenue is public: it lands within 2× of the real figure about 70% of the time, and within 3× about 90%. See our full methodology.

    How we estimate this — and what we don't claim

    01
    Public signals

    Web traffic, traffic mix, brand-search demand and published pricing — the signals anyone can see.

    02
    Peer benchmarks

    Published SaaS conversion, churn and retention rates — looked up, not invented.

    03
    Fitted model

    A demand model trained on companies whose revenue is public, reconciled with the traffic funnel.

    04
    Honest accuracy

    Validated blind: ~70% of estimates land within 2× of the reported figure, ~90% within 3×.

    Every figure is a model output with a stated range and confidence — never a claim of Stord's actual books. Where a company publishes or a credible outlet reports a real number, we mark it Verified and lean on it (reported revenue $170.6M (Crunchbase/press) - not pure SaaS ARR). Read the full methodology. Last updated 2026-07-12.

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