Medium confidence

    Shippo revenue is an estimated $92.6M in annual recurring revenue.

    Shippo is a multi-carrier shipping platform for e-commerce, with discounted labels and tracking. This page estimates Shippo's revenue, customers, growth, and unit economics from public traffic and pricing data — an estimated ~$93M ARR for the late-stage e-commerce company, based in San Francisco, CA.

    Stage
    Series D+
    Founded
    HQ
    San Francisco, CA
    Funding raised
    $154M
    Annual recurring revenueModeled estimate
    ~$92.6M
    Range $55.5M$129.6M
    $55.5M low$129.6M high
    Est. MRR
    ~$7.7M
    Modeled from public signals
    Revenue & growth

    Where Shippo's ~$7.7M of monthly revenue moves

    Modeled monthly-recurring-revenue movement — the new, expansion and reactivation revenue added against the contraction and churn lost.

    MRR movementlast full month
    New+$297K
    Expansion+$153K
    Reactivation+$23K
    Contraction-$18K
    Churned-$48K
    Net new+$408K
    Net new MRR
    +$408K

    Added revenue is running ahead of what's lost.

    Quick ratiohealthy > 4.0
    6.9

    Every $1 lost is offset by ~$6.9 gained.

    Web trafficgrowing
    3.7M/mo
    Organic17%
    Direct41%
    Referral5%
    Paid1%
    Social25%
    Conversion funnel
    Visitor → signup
    benchmark 2%
    2%
    Visitor → paid
    benchmark 0.2%
    0.3%
    Traffic quality
    0.3%
    from AI assistants & answer engines
    58%
    organic / non-paid demand

    Source: SimilarWeb, Q2 2026

    What you can do with Shippo's estimate

    See it on your data

    Run this analysis on Shippo's real Stripe

    This page is modeled from public signals. Connect Stripe, read-only, and every figure becomes exact — with the actual account names behind each finding.

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    Under the hood

    How we estimate this — and what we don't claim

    Public signals, published peer benchmarks, a fitted model, and an honest range with a confidence tier. Reported figures override the model as Verified.

    Metrics vs. benchmark

    How Shippo compares to same-stage SaaS peers

    Each estimated metric is placed at its percentile against same-stage peers. The dot is Shippo; the tick is the peer median.

    Customer churnP95 · top 5%
    1.5%
    peer median3%

    Low churn for its stage — customers stick.

    Gross MRR churnP95 · top 5%
    0.6%
    peer median1.2%

    Little revenue lost to downgrades and cancels.

    Net MRR churnP94 · top 6%
    -1.1%
    peer median0.3%

    Expansion outweighs losses — negative net churn.

    Gross revenue retentionP51 · top 49%
    90.3%
    peer median89%

    Retains revenue near the peer median.

    Net revenue retentionP54 · top 46%
    114.5%
    peer median106%

    Accounts grow — revenue rises even without new sales.

    MoM growthP66 · top 34%
    5.3%
    peer median4%

    Growing faster than the typical SaaS company.

    Customers & unit economics

    Roughly 5.9M accounts, 454K+ of them paying

    Total accounts
    5.9M
    free + paying, estimated
    Paying customers
    454K+
    at ~$17/mo each
    Blended ARPU
    $17
    per paying account / mo
    Customer LTV
    $1K
    lifetime value, modeled
    Free users
    5.4M
    non-paying, top of funnel
    Processing fees
    2.9%
    ~$224K/mo on payments
    Net cash flow
    $7.5M
    MRR less processing, /mo
    Est. ARR / customer
    $204
    annual revenue per account
    Pricing & plan mix

    Shippo's published pricing

    Starter
    Free
    Up to 30 labels/month
    Pro
    $17/mo
    1-200 labels/month
    Premier
    Custom
    Unlimited shipments
    Business health

    How healthy is Shippo's business?

    72/ 100
    Healthy

    Strong across most dimensions — a healthy, compounding SaaS profile.

    MoM 5.3%Fair64
    NRR 115%Strong96
    Quick ratio 6.9Strong82
    CLV $1.1KWeak44
    What the agents would find

    North Metric's agents found an estimated
    $260K/mo in opportunities for Shippo

    And that's from public signals alone. Connect Stripe and every finding below carries the actual account names.

    Protect$69K
    Churn Radar$46K/mo
    Accounts with declining usage
    Usage-decline cohort flagged from engagement signals.
    Whale Alert$23K/mo
    Revenue concentration in top accounts
    Top accounts represent an outsized share of MRR.
    Recover$29K
    Payment Recovery$17K/mo
    Failed charges in retry window
    ~5.5% of charges fail; smart-retry addressable.
    Win-Back Engine$12K/mo
    Recently churned, high re-engage odds
    Recent churned logos with strong prior engagement.
    Expand$162K
    Upgrade Finder$93K/mo
    Power users on lower tiers
    Feature usage exceeds current plan limits.
    Trial Closer$46K/mo
    Engaged trials nearing decision
    High-activation trials in the conversion window.
    Pricing Power$23K/mo
    ASP trails ARPU
    In-app upgrade prompts could lift realized price.
    Protect. Recover. Expand. your revenue.

    If we can find this from the outside, imagine what we'd find in your Stripe.

    Connect once, read-only. Your first nightly report — priced in dollars, with customer names — lands in the morning.

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    How much does Shippo make? Common questions

    How much revenue does Shippo make?

    We estimate Shippo generates about $92.6M in annual recurring revenue, most likely between $55.5M and $129.6M (medium confidence). Shippo is private and doesn't disclose financials, so this is a model estimate from public traffic, demand, and pricing data.

    What is Shippo's ARR?

    Our estimate puts Shippo's ARR near $92.6M (~$7.7M/mo MRR).

    How many customers does Shippo have?

    We estimate roughly 454K+ paying customers, based on estimated revenue of $92.6M at about $17/mo per account.

    Is Shippo growing?

    Shippo's web traffic is currently growing, and we estimate revenue growth around 5.3% per month with net revenue retention near 114.5%.

    How much does Shippo cost?

    Shippo offers 3 plans (flat pricing), starting from the lowest listed tier.

    Is Shippo public or private?

    Shippo is a private, series d+ company founded in 2013, based in San Francisco, CA. It has raised $154M.

    How accurate is this estimate?

    We validate our model on companies whose revenue is public: it lands within 2× of the real figure about 70% of the time, and within 3× about 90%. See our full methodology.

    How we estimate this — and what we don't claim

    01
    Public signals

    Web traffic, traffic mix, brand-search demand and published pricing — the signals anyone can see.

    02
    Peer benchmarks

    Published SaaS conversion, churn and retention rates — looked up, not invented.

    03
    Fitted model

    A demand model trained on companies whose revenue is public, reconciled with the traffic funnel.

    04
    Honest accuracy

    Validated blind: ~70% of estimates land within 2× of the reported figure, ~90% within 3×.

    Every figure is a model output with a stated range and confidence — never a claim of Shippo's actual books. Where a company publishes or a credible outlet reports a real number, we mark it Verified and lean on it. Read the full methodology. Last updated 2026-07-12.

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