Medium confidence

    Productboard revenue is an estimated $87.1M in annual recurring revenue.

    Productboard is a suite of product management software tools that helps product managers understand customer needs, prioritize features & rally everyone around the roadmap. This page estimates Productboard's revenue, customers, growth, and unit economics from public traffic and pricing data — an estimated ~$87M ARR for the late-stage product adoption company, based in San Francisco, CA.

    Stage
    Series D+
    Founded
    HQ
    San Francisco, CA
    Funding raised
    $262M
    Annual recurring revenueModeled estimate
    ~$87.1M
    Range $52.3M$121.9M
    $52.3M low$121.9M high
    Est. MRR
    ~$7.3M
    Modeled from public signals
    Revenue & growth

    Where Productboard's ~$7.3M of monthly revenue moves

    Modeled monthly-recurring-revenue movement — the new, expansion and reactivation revenue added against the contraction and churn lost.

    MRR movementlast full month
    New+$492K
    Expansion+$127K
    Reactivation+$22K
    Contraction-$20K
    Churned-$52K
    Net new+$569K
    Net new MRR
    +$569K

    Added revenue is running ahead of what's lost.

    Quick ratiohealthy > 4.0
    8.6

    Every $1 lost is offset by ~$8.6 gained.

    Web trafficgrowing
    533K+/mo
    Organic10%
    Direct67%
    Referral13%
    Paid1%
    Social7%
    Conversion funnel
    Visitor → signup
    benchmark 2%
    2%
    Visitor → paid
    benchmark 0.2%
    0.3%
    Traffic quality
    0.7%
    from AI assistants & answer engines
    77%
    organic / non-paid demand

    Source: SimilarWeb, Q2 2026

    What you can do with Productboard's estimate

    See it on your data

    Run this analysis on Productboard's real Stripe

    This page is modeled from public signals. Connect Stripe, read-only, and every figure becomes exact — with the actual account names behind each finding.

    See this on your own Stripe No credit card · 3-min setup
    Under the hood

    How we estimate this — and what we don't claim

    Public signals, published peer benchmarks, a fitted model, and an honest range with a confidence tier. Reported figures override the model as Verified.

    Metrics vs. benchmark

    How Productboard compares to same-stage SaaS peers

    Each estimated metric is placed at its percentile against same-stage peers. The dot is Productboard; the tick is the peer median.

    Customer churnP83 · top 17%
    1.8%
    peer median3%

    Low churn for its stage — customers stick.

    Gross MRR churnP83 · top 17%
    0.7%
    peer median1.2%

    Little revenue lost to downgrades and cancels.

    Net MRR churnP93 · top 7%
    -0.8%
    peer median0.3%

    Expansion outweighs losses — negative net churn.

    Gross revenue retentionP50 · top 50%
    88.7%
    peer median89%

    Retains revenue near the peer median.

    Net revenue retentionP52 · top 48%
    109.4%
    peer median106%

    Roughly flat net retention within the base.

    MoM growthP95 · top 5%
    7.8%
    peer median4%

    Growing faster than the typical SaaS company.

    Customers & unit economics

    Roughly 237K+ accounts, 18K+ of them paying

    Total accounts
    237K+
    free + paying, estimated
    Paying customers
    18K+
    at ~$397/mo each
    Blended ARPU
    $397
    per paying account / mo
    Customer LTV
    $22K
    lifetime value, modeled
    Free users
    219K+
    non-paying, top of funnel
    Processing fees
    2.9%
    ~$210K/mo on payments
    Net cash flow
    $7.0M
    MRR less processing, /mo
    Est. ARR / customer
    $5K
    annual revenue per account
    Pricing & plan mix

    Productboard's published pricing

    Free
    $0
    est. of customers57%
    Free forever
    Plus
    $19/maker/mo
    est. of customers31%
    Know what to build next
    Business
    $59/maker/mo
    est. of customers12%
    Every PM working from the same signal
    Enterprise
    Custom
    Enterprise-grade control
    Business health

    How healthy is Productboard's business?

    86/ 100
    Healthy

    Strong across most dimensions — a healthy, compounding SaaS profile.

    MoM 7.8%Strong85
    NRR 109%Strong86
    Quick ratio 8.6Strong94
    CLV $22.1KStrong79
    What the agents would find

    North Metric's agents found an estimated
    $248K/mo in opportunities for Productboard

    And that's from public signals alone. Connect Stripe and every finding below carries the actual account names.

    Protect$66K
    Churn Radar$44K/mo
    Accounts with declining usage
    Usage-decline cohort flagged from engagement signals.
    Whale Alert$22K/mo
    Revenue concentration in top accounts
    Top accounts represent an outsized share of MRR.
    Recover$29K
    Payment Recovery$18K/mo
    Failed charges in retry window
    ~5.5% of charges fail; smart-retry addressable.
    Win-Back Engine$11K/mo
    Recently churned, high re-engage odds
    Recent churned logos with strong prior engagement.
    Expand$153K
    Upgrade Finder$87K/mo
    Power users on lower tiers
    Feature usage exceeds current plan limits.
    Trial Closer$44K/mo
    Engaged trials nearing decision
    High-activation trials in the conversion window.
    Pricing Power$22K/mo
    ASP trails ARPU
    In-app upgrade prompts could lift realized price.
    Protect. Recover. Expand. your revenue.

    If we can find this from the outside, imagine what we'd find in your Stripe.

    Connect once, read-only. Your first nightly report — priced in dollars, with customer names — lands in the morning.

    No credit card · Read-only access · 3-min setup
    Same category

    Revenue estimates for Productboard's competitors

    How much does Productboard make? Common questions

    How much revenue does Productboard make?

    We estimate Productboard generates about $87.1M in annual recurring revenue, most likely between $52.3M and $121.9M (medium confidence). Productboard is private and doesn't disclose financials, so this is a model estimate from public traffic, demand, and pricing data.

    What is Productboard's ARR?

    Our estimate puts Productboard's ARR near $87.1M (~$7.3M/mo MRR).

    How many customers does Productboard have?

    We estimate roughly 18K+ paying customers, based on estimated revenue of $87.1M at about $397/mo per account.

    Is Productboard growing?

    Productboard's web traffic is currently growing, and we estimate revenue growth around 7.8% per month with net revenue retention near 109.4%.

    How much does Productboard cost?

    Productboard offers 4 plans (per-seat pricing), starting from the lowest listed tier.

    Is Productboard public or private?

    Productboard is a private, series d+ company founded in 2014, based in San Francisco, CA. It has raised $262M.

    How accurate is this estimate?

    We validate our model on companies whose revenue is public: it lands within 2× of the real figure about 70% of the time, and within 3× about 90%. See our full methodology.

    How we estimate this — and what we don't claim

    01
    Public signals

    Web traffic, traffic mix, brand-search demand and published pricing — the signals anyone can see.

    02
    Peer benchmarks

    Published SaaS conversion, churn and retention rates — looked up, not invented.

    03
    Fitted model

    A demand model trained on companies whose revenue is public, reconciled with the traffic funnel.

    04
    Honest accuracy

    Validated blind: ~70% of estimates land within 2× of the reported figure, ~90% within 3×.

    Every figure is a model output with a stated range and confidence — never a claim of Productboard's actual books. Where a company publishes or a credible outlet reports a real number, we mark it Verified and lean on it. Read the full methodology. Last updated 2026-07-12.

    Work at Productboard, or see something off?Request a correction or claim this page →