High confidence

    Grafana Labs revenue is $400.0M in annual recurring revenue.

    Your One-Stop Platform for Resources, Tools, and Collaborative Innovation in Grafana Development. This page estimates Grafana Labs's revenue, customers, growth, and unit economics from public traffic and pricing data — an estimated ~$400M ARR for the late-stage developer tools company, based in New York, NY.

    Stage
    Series D+
    Founded
    HQ
    New York, NY
    Funding raised
    $1090M
    Annual recurring revenueReported
    $400.0M
    Model range $340.0M$460.0M
    $340.0M low$460.0M high
    Est. MRR
    $33.3M
    Reported by surpassed $400M ARR Sep 2025 (press), 2026
    Revenue & growth

    Where Grafana Labs's $33.3M of monthly revenue moves

    Modeled monthly-recurring-revenue movement — the new, expansion and reactivation revenue added against the contraction and churn lost.

    MRR movementlast full month
    New+$107K
    Expansion+$486K
    Reactivation+$100K
    Contraction-$67K
    Churned-$177K
    Net new+$448K
    Net new MRR
    +$448K

    Added revenue is running ahead of what's lost.

    Quick ratiohealthy > 4.0
    2.4

    Every $1 lost is offset by ~$2.4 gained.

    Web trafficdeclining
    1.4M/mo
    Organic49%
    Direct35%
    Referral9%
    Paid1%
    Social2%
    Conversion funnel
    Visitor → signup
    benchmark 2%
    2%
    Visitor → paid
    benchmark 0.2%
    0.3%
    Traffic quality
    2.5%
    from AI assistants & answer engines
    84%
    organic / non-paid demand

    Source: SimilarWeb, Q2 2026

    What you can do with Grafana Labs's estimate

    See it on your data

    Run this analysis on Grafana Labs's real Stripe

    This page is modeled from public signals. Connect Stripe, read-only, and every figure becomes exact — with the actual account names behind each finding.

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    Under the hood

    How we estimate this — and what we don't claim

    Public signals, published peer benchmarks, a fitted model, and an honest range with a confidence tier. Reported figures override the model as Verified.

    Metrics vs. benchmark

    How Grafana Labs compares to same-stage SaaS peers

    Each estimated metric is placed at its percentile against same-stage peers. The dot is Grafana Labs; the tick is the peer median.

    Customer churnP95 · top 5%
    1.3%
    peer median3%

    Low churn for its stage — customers stick.

    Gross MRR churnP95 · top 5%
    0.5%
    peer median1.2%

    Little revenue lost to downgrades and cancels.

    Net MRR churnP94 · top 6%
    -1%
    peer median0.3%

    Expansion outweighs losses — negative net churn.

    Gross revenue retentionP51 · top 49%
    91.6%
    peer median89%

    Retains revenue near the peer median.

    Net revenue retentionP53 · top 47%
    113.3%
    peer median106%

    Accounts grow — revenue rises even without new sales.

    MoM growthP5
    0.4%
    peer median4%

    Growing slower than the typical peer.

    Customers & unit economics

    Roughly 8.2M accounts, 635K+ of them paying

    Total accounts
    8.2M
    free + paying, estimated
    Paying customers
    635K+
    at ~$53/mo each
    Blended ARPU
    $53
    per paying account / mo
    Customer LTV
    $4K
    lifetime value, modeled
    Free users
    7.6M
    non-paying, top of funnel
    Processing fees
    2.9%
    ~$967K/mo on payments
    Net cash flow
    $32.4M
    MRR less processing, /mo
    Est. ARR / customer
    $630
    annual revenue per account
    Pricing & plan mix

    Grafana Labs's published pricing

    Free
    $0
    est. of customers57%
    Always free
    Pro
    $19/mo
    est. of customers31%
    Usage-based with volume discounts
    Enterprise
    $25,000/year
    est. of customers12%
    Custom deployment
    Business health

    How healthy is Grafana Labs's business?

    59/ 100
    Watch

    Solid fundamentals with one or two areas worth watching.

    MoM 0.4%Weak25
    NRR 113%Strong96
    Quick ratio 2.4Fair61
    CLV $4.0KFair59
    What the agents would find

    North Metric's agents found an estimated
    $1.1M/mo in opportunities for Grafana Labs

    And that's from public signals alone. Connect Stripe and every finding below carries the actual account names.

    Protect$300K
    Churn Radar$200K/mo
    Accounts with declining usage
    Usage-decline cohort flagged from engagement signals.
    Whale Alert$100K/mo
    Revenue concentration in top accounts
    Top accounts represent an outsized share of MRR.
    Recover$112K
    Payment Recovery$62K/mo
    Failed charges in retry window
    ~5.5% of charges fail; smart-retry addressable.
    Win-Back Engine$50K/mo
    Recently churned, high re-engage odds
    Recent churned logos with strong prior engagement.
    Expand$700K
    Upgrade Finder$400K/mo
    Power users on lower tiers
    Feature usage exceeds current plan limits.
    Trial Closer$200K/mo
    Engaged trials nearing decision
    High-activation trials in the conversion window.
    Pricing Power$100K/mo
    ASP trails ARPU
    In-app upgrade prompts could lift realized price.
    Protect. Recover. Expand. your revenue.

    If we can find this from the outside, imagine what we'd find in your Stripe.

    Connect once, read-only. Your first nightly report — priced in dollars, with customer names — lands in the morning.

    No credit card · Read-only access · 3-min setup

    How much does Grafana Labs make? Common questions

    How much revenue does Grafana Labs make?

    Grafana Labs's revenue has been reported at $400.0M (2026). Grafana Labs is private; this page pairs that reported figure with a full estimated breakdown.

    What is Grafana Labs's ARR?

    Our estimate puts Grafana Labs's ARR near $400.0M (~$33.3M/mo MRR).

    How many customers does Grafana Labs have?

    We estimate roughly 635K+ paying customers, based on estimated revenue of $400.0M at about $53/mo per account.

    Is Grafana Labs growing?

    Grafana Labs's web traffic is currently declining, and we estimate revenue growth around 0.4% per month with net revenue retention near 113.3%.

    How much does Grafana Labs cost?

    Grafana Labs offers 3 plans (hybrid pricing), starting from the lowest listed tier.

    Is Grafana Labs public or private?

    Grafana Labs is a private, series d+ company founded in 2014, based in New York, NY. It has raised $1090M.

    How accurate is this estimate?

    We validate our model on companies whose revenue is public: it lands within 2× of the real figure about 70% of the time, and within 3× about 90%. See our full methodology.

    How we estimate this — and what we don't claim

    01
    Public signals

    Web traffic, traffic mix, brand-search demand and published pricing — the signals anyone can see.

    02
    Peer benchmarks

    Published SaaS conversion, churn and retention rates — looked up, not invented.

    03
    Fitted model

    A demand model trained on companies whose revenue is public, reconciled with the traffic funnel.

    04
    Honest accuracy

    Validated blind: ~70% of estimates land within 2× of the reported figure, ~90% within 3×.

    Every figure is a model output with a stated range and confidence — never a claim of Grafana Labs's actual books. Where a company publishes or a credible outlet reports a real number, we mark it Verified and lean on it (surpassed $400M ARR Sep 2025 (press)). Read the full methodology. Last updated 2026-07-12.

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