High confidence

    Docker revenue is $207.0M in annual recurring revenue.

    Docker is a platform for building, sharing, and running applications in containers. This page estimates Docker's revenue, customers, growth, and unit economics from public traffic and pricing data — an estimated ~$207M ARR for the late-stage developer tools company, based in Palo Alto, CA.

    Stage
    Series D+
    Founded
    HQ
    Palo Alto, CA
    Funding raised
    $435M
    Annual recurring revenueReported
    $207.0M
    Model range $175.9M$238.1M
    $175.9M low$238.1M high
    Est. MRR
    $17.3M
    Reported by $207M ARR 2024 (Sacra), 2026
    Revenue & growth

    Where Docker's $17.3M of monthly revenue moves

    Modeled monthly-recurring-revenue movement — the new, expansion and reactivation revenue added against the contraction and churn lost.

    MRR movementlast full month
    New+$58K
    Expansion+$262K
    Reactivation+$52K
    Contraction-$34K
    Churned-$92K
    Net new+$245K
    Net new MRR
    +$245K

    Added revenue is running ahead of what's lost.

    Quick ratiohealthy > 4.0
    2.5

    Every $1 lost is offset by ~$2.5 gained.

    Web trafficdeclining
    8.1M/mo
    Organic44%
    Direct37%
    Referral12%
    Paid0%
    Social3%
    Conversion funnel
    Visitor → signup
    benchmark 2%
    2%
    Visitor → paid
    benchmark 0.2%
    0.3%
    Traffic quality
    2.9%
    from AI assistants & answer engines
    81%
    organic / non-paid demand

    Source: SimilarWeb, Q2 2026

    What you can do with Docker's estimate

    See it on your data

    Run this analysis on Docker's real Stripe

    This page is modeled from public signals. Connect Stripe, read-only, and every figure becomes exact — with the actual account names behind each finding.

    See this on your own Stripe No credit card · 3-min setup
    Under the hood

    How we estimate this — and what we don't claim

    Public signals, published peer benchmarks, a fitted model, and an honest range with a confidence tier. Reported figures override the model as Verified.

    Metrics vs. benchmark

    How Docker compares to same-stage SaaS peers

    Each estimated metric is placed at its percentile against same-stage peers. The dot is Docker; the tick is the peer median.

    Customer churnP95 · top 5%
    1.3%
    peer median3%

    Low churn for its stage — customers stick.

    Gross MRR churnP95 · top 5%
    0.5%
    peer median1.2%

    Little revenue lost to downgrades and cancels.

    Net MRR churnP94 · top 6%
    -1.1%
    peer median0.3%

    Expansion outweighs losses — negative net churn.

    Gross revenue retentionP51 · top 49%
    91.6%
    peer median89%

    Retains revenue near the peer median.

    Net revenue retentionP54 · top 46%
    114.3%
    peer median106%

    Accounts grow — revenue rises even without new sales.

    MoM growthP7
    0.5%
    peer median4%

    Growing slower than the typical peer.

    Customers & unit economics

    Roughly 1.3M accounts, 97K+ of them paying

    Total accounts
    1.3M
    free + paying, estimated
    Paying customers
    97K+
    at ~$178/mo each
    Blended ARPU
    $178
    per paying account / mo
    Customer LTV
    $13K
    lifetime value, modeled
    Free users
    1.2M
    non-paying, top of funnel
    Processing fees
    2.9%
    ~$500K/mo on payments
    Net cash flow
    $16.7M
    MRR less processing, /mo
    Est. ARR / customer
    $2K
    annual revenue per account
    Pricing & plan mix

    Docker's published pricing

    Personal
    $0/mo
    est. of customers55%
    1 user, Docker Desktop & Hub
    Pro
    $9/user/mo
    est. of customers30%
    Unlimited Hub pulls, Build Cloud
    Team
    $15/user/mo
    est. of customers12%
    Up to 100 users, RBAC
    Business
    $24/user/mo
    est. of customers3%
    Unlimited users, SSO, security
    Business health

    How healthy is Docker's business?

    62/ 100
    Watch

    Solid fundamentals with one or two areas worth watching.

    MoM 0.5%Weak26
    NRR 114%Strong96
    Quick ratio 2.5Fair61
    CLV $13.4KStrong73
    What the agents would find

    North Metric's agents found an estimated
    $572K/mo in opportunities for Docker

    And that's from public signals alone. Connect Stripe and every finding below carries the actual account names.

    Protect$152K
    Churn Radar$100K/mo
    Accounts with declining usage
    Usage-decline cohort flagged from engagement signals.
    Whale Alert$52K/mo
    Revenue concentration in top accounts
    Top accounts represent an outsized share of MRR.
    Recover$58K
    Payment Recovery$32K/mo
    Failed charges in retry window
    ~5.5% of charges fail; smart-retry addressable.
    Win-Back Engine$26K/mo
    Recently churned, high re-engage odds
    Recent churned logos with strong prior engagement.
    Expand$362K
    Upgrade Finder$210K/mo
    Power users on lower tiers
    Feature usage exceeds current plan limits.
    Trial Closer$100K/mo
    Engaged trials nearing decision
    High-activation trials in the conversion window.
    Pricing Power$52K/mo
    ASP trails ARPU
    In-app upgrade prompts could lift realized price.
    Protect. Recover. Expand. your revenue.

    If we can find this from the outside, imagine what we'd find in your Stripe.

    Connect once, read-only. Your first nightly report — priced in dollars, with customer names — lands in the morning.

    No credit card · Read-only access · 3-min setup

    How much does Docker make? Common questions

    How much revenue does Docker make?

    Docker's revenue has been reported at $207.0M (2026). Docker is private; this page pairs that reported figure with a full estimated breakdown.

    What is Docker's ARR?

    Our estimate puts Docker's ARR near $207.0M (~$17.3M/mo MRR).

    How many customers does Docker have?

    We estimate roughly 97K+ paying customers, based on estimated revenue of $207.0M at about $178/mo per account.

    Is Docker growing?

    Docker's web traffic is currently declining, and we estimate revenue growth around 0.5% per month with net revenue retention near 114.3%.

    How much does Docker cost?

    Docker offers 4 plans (per-seat pricing), starting from the lowest listed tier.

    Is Docker public or private?

    Docker is a private, series d+ company founded in 2013, based in Palo Alto, CA. It has raised $435M.

    How accurate is this estimate?

    We validate our model on companies whose revenue is public: it lands within 2× of the real figure about 70% of the time, and within 3× about 90%. See our full methodology.

    How we estimate this — and what we don't claim

    01
    Public signals

    Web traffic, traffic mix, brand-search demand and published pricing — the signals anyone can see.

    02
    Peer benchmarks

    Published SaaS conversion, churn and retention rates — looked up, not invented.

    03
    Fitted model

    A demand model trained on companies whose revenue is public, reconciled with the traffic funnel.

    04
    Honest accuracy

    Validated blind: ~70% of estimates land within 2× of the reported figure, ~90% within 3×.

    Every figure is a model output with a stated range and confidence — never a claim of Docker's actual books. Where a company publishes or a credible outlet reports a real number, we mark it Verified and lean on it ($207M ARR 2024 (Sacra)). Read the full methodology. Last updated 2026-07-12.

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