Medium confidence

    Cart.com revenue is an estimated $129.7M in annual recurring revenue.

    Powered by Snowflake, Cart.com enables ecommerce businesses to gain seamless access to all their data through a single platform. This page estimates Cart.com's revenue, customers, growth, and unit economics from public traffic and pricing data — an estimated ~$130M ARR for the growth-stage e-commerce company, based in Houston, TX.

    Stage
    Series D+
    Founded
    HQ
    Houston, TX
    Funding raised
    $935M
    Annual recurring revenueModeled estimate
    ~$129.7M
    Range $77.8M$181.6M
    $77.8M low$181.6M high
    Est. MRR
    ~$10.8M
    Modeled from public signals
    Revenue & growth

    Where Cart.com's ~$10.8M of monthly revenue moves

    Modeled monthly-recurring-revenue movement — the new, expansion and reactivation revenue added against the contraction and churn lost.

    MRR movementlast full month
    New+$258K
    Expansion+$184K
    Reactivation+$32K
    Contraction-$29K
    Churned-$76K
    Net new+$370K
    Net new MRR
    +$370K

    Added revenue is running ahead of what's lost.

    Quick ratiohealthy > 4.0
    4.2

    Every $1 lost is offset by ~$4.2 gained.

    Web trafficstable
    62K+/mo
    Organic24%
    Direct61%
    Referral1%
    Paid0%
    Social7%
    Conversion funnel
    Visitor → signup
    benchmark 2%
    2%
    Visitor → paid
    benchmark 0.2%
    0.3%
    Traffic quality
    1.7%
    from AI assistants & answer engines
    85%
    organic / non-paid demand

    Source: SimilarWeb, Q2 2026

    What you can do with Cart.com's estimate

    See it on your data

    Run this analysis on Cart.com's real Stripe

    This page is modeled from public signals. Connect Stripe, read-only, and every figure becomes exact — with the actual account names behind each finding.

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    Under the hood

    How we estimate this — and what we don't claim

    Public signals, published peer benchmarks, a fitted model, and an honest range with a confidence tier. Reported figures override the model as Verified.

    Metrics vs. benchmark

    How Cart.com compares to same-stage SaaS peers

    Each estimated metric is placed at its percentile against same-stage peers. The dot is Cart.com; the tick is the peer median.

    Customer churnP85 · top 15%
    1.8%
    peer median3%

    Low churn for its stage — customers stick.

    Gross MRR churnP85 · top 15%
    0.7%
    peer median1.2%

    Little revenue lost to downgrades and cancels.

    Net MRR churnP93 · top 7%
    -0.7%
    peer median0.3%

    Expansion outweighs losses — negative net churn.

    Gross revenue retentionP50 · top 50%
    89%
    peer median89%

    Retains revenue near the peer median.

    Net revenue retentionP51 · top 49%
    109.2%
    peer median106%

    Roughly flat net retention within the base.

    MoM growthP43
    3.4%
    peer median4%

    Growing slower than the typical peer.

    Customers & unit economics

    Roughly 36K+ accounts, 36K+ of them paying

    Total accounts
    36K+
    free + paying, estimated
    Paying customers
    36K+
    at ~$300/mo each
    Blended ARPU
    $300
    per paying account / mo
    Customer LTV
    $17K
    lifetime value, modeled
    Processing fees
    2.9%
    ~$314K/mo on payments
    Net cash flow
    $10.5M
    MRR less processing, /mo
    Est. ARR / customer
    $4K
    annual revenue per account
    Pricing & plan mix

    Cart.com's published pricing

    Custom / contact sales

    Cart.com doesn't publish prices — it's sold through sales teams on a custom-quote basis. We estimate its blended ARPU from category norms.

    Est. blended ARPU
    $300/mo
    Business health

    How healthy is Cart.com's business?

    69/ 100
    Watch

    Solid fundamentals with one or two areas worth watching.

    MoM 3.4%Weak49
    NRR 109%Strong85
    Quick ratio 4.2Strong72
    CLV $17.0KStrong76
    What the agents would find

    North Metric's agents found an estimated
    $367K/mo in opportunities for Cart.com

    And that's from public signals alone. Connect Stripe and every finding below carries the actual account names.

    Protect$97K
    Churn Radar$65K/mo
    Accounts with declining usage
    Usage-decline cohort flagged from engagement signals.
    Whale Alert$32K/mo
    Revenue concentration in top accounts
    Top accounts represent an outsized share of MRR.
    Recover$43K
    Payment Recovery$27K/mo
    Failed charges in retry window
    ~5.5% of charges fail; smart-retry addressable.
    Win-Back Engine$16K/mo
    Recently churned, high re-engage odds
    Recent churned logos with strong prior engagement.
    Expand$227K
    Upgrade Finder$130K/mo
    Power users on lower tiers
    Feature usage exceeds current plan limits.
    Trial Closer$65K/mo
    Engaged trials nearing decision
    High-activation trials in the conversion window.
    Pricing Power$32K/mo
    ASP trails ARPU
    In-app upgrade prompts could lift realized price.
    Protect. Recover. Expand. your revenue.

    If we can find this from the outside, imagine what we'd find in your Stripe.

    Connect once, read-only. Your first nightly report — priced in dollars, with customer names — lands in the morning.

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    How much does Cart.com make? Common questions

    How much revenue does Cart.com make?

    We estimate Cart.com generates about $129.7M in annual recurring revenue, most likely between $77.8M and $181.6M (medium confidence). Cart.com is private and doesn't disclose financials, so this is a model estimate from public traffic, demand, and pricing data.

    What is Cart.com's ARR?

    Our estimate puts Cart.com's ARR near $129.7M (~$10.8M/mo MRR).

    How many customers does Cart.com have?

    We estimate roughly 36K+ paying customers, based on estimated revenue of $129.7M at about $300/mo per account.

    Is Cart.com growing?

    Cart.com's web traffic is currently stable, and we estimate revenue growth around 3.4% per month with net revenue retention near 109.2%.

    How much does Cart.com cost?

    Cart.com doesn't publish pricing — it's sold via sales teams on a custom-quote basis.

    Is Cart.com public or private?

    Cart.com is a private, series d+ company founded in 2020, based in Houston, TX. It has raised $935M.

    How accurate is this estimate?

    We validate our model on companies whose revenue is public: it lands within 2× of the real figure about 70% of the time, and within 3× about 90%. See our full methodology.

    How we estimate this — and what we don't claim

    01
    Public signals

    Web traffic, traffic mix, brand-search demand and published pricing — the signals anyone can see.

    02
    Peer benchmarks

    Published SaaS conversion, churn and retention rates — looked up, not invented.

    03
    Fitted model

    A demand model trained on companies whose revenue is public, reconciled with the traffic funnel.

    04
    Honest accuracy

    Validated blind: ~70% of estimates land within 2× of the reported figure, ~90% within 3×.

    Every figure is a model output with a stated range and confidence — never a claim of Cart.com's actual books. Where a company publishes or a credible outlet reports a real number, we mark it Verified and lean on it. Read the full methodology. Last updated 2026-07-12.

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