Medium confidence

    Midjourney revenue is an estimated $48.0M in annual recurring revenue.

    Midjourney is a generative-AI service that creates images from text prompts. This page estimates Midjourney's revenue, customers, growth, and unit economics from public traffic and pricing data — an estimated ~$48M ARR for the bootstrapped design company, based in San Francisco, CA.

    Stage
    Bootstrapped
    Founded
    HQ
    San Francisco, CA
    Annual recurring revenueModeled estimate
    ~$48.0M
    Range $40.0M$56.0M
    $40.0M low$56.0M high
    Est. MRR
    ~$4.0M
    Modeled from public signals
    Revenue & growth

    Where Midjourney's ~$4.0M of monthly revenue moves

    Modeled monthly-recurring-revenue movement — the new, expansion and reactivation revenue added against the contraction and churn lost.

    MRR movementlast full month
    New+$54K
    Expansion+$99K
    Reactivation+$12K
    Contraction-$21K
    Churned-$55K
    Net new+$89K
    Net new MRR
    +$89K

    Added revenue is running ahead of what's lost.

    Quick ratiohealthy > 4.0
    2

    Every $1 lost is offset by ~$2 gained.

    Web trafficdeclining
    10.9M/mo
    Organic24%
    Direct62%
    Referral6%
    Paid1%
    Social5%
    Conversion funnel
    Visitor → signup
    benchmark 2%
    2%
    Visitor → paid
    benchmark 0.2%
    0.3%
    Traffic quality
    2.4%
    from AI assistants & answer engines
    86%
    organic / non-paid demand

    Source: SimilarWeb, Q2 2026

    What you can do with Midjourney's estimate

    See it on your data

    Run this analysis on Midjourney's real Stripe

    This page is modeled from public signals. Connect Stripe, read-only, and every figure becomes exact — with the actual account names behind each finding.

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    Under the hood

    How we estimate this — and what we don't claim

    Public signals, published peer benchmarks, a fitted model, and an honest range with a confidence tier. Reported figures override the model as Verified.

    Metrics vs. benchmark

    How Midjourney compares to same-stage SaaS peers

    Each estimated metric is placed at its percentile against same-stage peers. The dot is Midjourney; the tick is the peer median.

    Customer churnP43
    3.4%
    peer median3%

    Churn looks high for its stage.

    Gross MRR churnP43
    1.4%
    peer median1.2%

    Notable revenue leakage from the base.

    Net MRR churnP92 · top 8%
    -0.6%
    peer median0.3%

    Expansion outweighs losses — negative net churn.

    Gross revenue retentionP45
    79.5%
    peer median89%

    Retention trails peers before expansion.

    Net revenue retentionP50 · top 50%
    107%
    peer median106%

    Roughly flat net retention within the base.

    MoM growthP28
    2.2%
    peer median4%

    Growing slower than the typical peer.

    Customers & unit economics

    Roughly 170K+ accounts, 170K+ of them paying

    Total accounts
    170K+
    free + paying, estimated
    Paying customers
    170K+
    at ~$24/mo each
    Blended ARPU
    $24
    per paying account / mo
    Customer LTV
    $681
    lifetime value, modeled
    Processing fees
    2.9%
    ~$116K/mo on payments
    Net cash flow
    $3.9M
    MRR less processing, /mo
    Est. ARR / customer
    $282
    annual revenue per account
    Pricing & plan mix

    Midjourney's published pricing

    Basic
    $10/mo
    est. of customers55%
    Standard
    $30/mo
    est. of customers30%
    Pro
    $60/mo
    est. of customers12%
    Mega
    $120/mo
    est. of customers3%
    Business health

    How healthy is Midjourney's business?

    54/ 100
    Watch

    Solid fundamentals with one or two areas worth watching.

    MoM 2.2%Weak40
    NRR 107%Strong77
    Quick ratio 2Fair58
    CLV $0.7KWeak38
    What the agents would find

    North Metric's agents found an estimated
    $145K/mo in opportunities for Midjourney

    And that's from public signals alone. Connect Stripe and every finding below carries the actual account names.

    Protect$36K
    Churn Radar$24K/mo
    Accounts with declining usage
    Usage-decline cohort flagged from engagement signals.
    Whale Alert$12K/mo
    Revenue concentration in top accounts
    Top accounts represent an outsized share of MRR.
    Recover$25K
    Payment Recovery$19K/mo
    Failed charges in retry window
    ~5.5% of charges fail; smart-retry addressable.
    Win-Back Engine$6K/mo
    Recently churned, high re-engage odds
    Recent churned logos with strong prior engagement.
    Expand$84K
    Upgrade Finder$48K/mo
    Power users on lower tiers
    Feature usage exceeds current plan limits.
    Trial Closer$24K/mo
    Engaged trials nearing decision
    High-activation trials in the conversion window.
    Pricing Power$12K/mo
    ASP trails ARPU
    In-app upgrade prompts could lift realized price.
    Protect. Recover. Expand. your revenue.

    If we can find this from the outside, imagine what we'd find in your Stripe.

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    How much does Midjourney make? Common questions

    How much revenue does Midjourney make?

    We estimate Midjourney generates about $48.0M in annual recurring revenue, most likely between $40.0M and $56.0M (medium confidence). Midjourney is private and doesn't disclose financials, so this is a model estimate from public traffic, demand, and pricing data.

    What is Midjourney's ARR?

    Our estimate puts Midjourney's ARR near $48.0M (~$4.0M/mo MRR).

    How many customers does Midjourney have?

    We estimate roughly 170K+ paying customers, based on estimated revenue of $48.0M at about $24/mo per account.

    Is Midjourney growing?

    Midjourney's web traffic is currently declining, and we estimate revenue growth around 2.2% per month with net revenue retention near 107%.

    How much does Midjourney cost?

    Midjourney offers 4 plans (flat pricing), starting from the lowest listed tier.

    Is Midjourney public or private?

    Midjourney is a private, bootstrapped company founded in 2021, based in San Francisco, CA.

    How accurate is this estimate?

    We validate our model on companies whose revenue is public: it lands within 2× of the real figure about 70% of the time, and within 3× about 90%. See our full methodology.

    How we estimate this — and what we don't claim

    01
    Public signals

    Web traffic, traffic mix, brand-search demand and published pricing — the signals anyone can see.

    02
    Peer benchmarks

    Published SaaS conversion, churn and retention rates — looked up, not invented.

    03
    Fitted model

    A demand model trained on companies whose revenue is public, reconciled with the traffic funnel.

    04
    Honest accuracy

    Validated blind: ~70% of estimates land within 2× of the reported figure, ~90% within 3×.

    Every figure is a model output with a stated range and confidence — never a claim of Midjourney's actual books. Where a company publishes or a credible outlet reports a real number, we mark it Verified and lean on it. Read the full methodology. Last updated 2026-07-12.

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