Low confidence

    Unify revenue is an estimated $13.7M in annual recurring revenue.

    Learn how Unify collects, uses, and protects your personal data. This page estimates Unify's revenue, customers, growth, and unit economics from public traffic and pricing data — an estimated ~$14M ARR for the Series B CRM & sales company, based in San Francisco, CA.

    Stage
    Series B
    Founded
    HQ
    San Francisco, CA
    Funding raised
    $52M
    Annual recurring revenueModeled estimate
    ~$13.7M
    Range $5.5M$21.9M
    $5.5M low$21.9M high
    Est. MRR
    ~$1.1M
    Modeled from public signals
    Revenue & growth

    Where Unify's ~$1.1M of monthly revenue moves

    Modeled monthly-recurring-revenue movement — the new, expansion and reactivation revenue added against the contraction and churn lost.

    MRR movementlast full month
    New+$13K
    Expansion+$19K
    Reactivation+$3K
    Contraction-$5K
    Churned-$13K
    Net new+$18K
    Net new MRR
    +$18K

    Added revenue is running ahead of what's lost.

    Quick ratiohealthy > 4.0
    1.8

    Every $1 lost is offset by ~$1.8 gained.

    Web trafficdeclining
    82K+/mo
    Organic42%
    Direct32%
    Referral4%
    Paid1%
    Social15%
    Conversion funnel
    Visitor → signup
    benchmark 2%
    2%
    Visitor → paid
    benchmark 0.2%
    0.3%
    Traffic quality
    2.6%
    from AI assistants & answer engines
    74%
    organic / non-paid demand

    Source: SimilarWeb, Q2 2026

    What you can do with Unify's estimate

    See it on your data

    Run this analysis on Unify's real Stripe

    This page is modeled from public signals. Connect Stripe, read-only, and every figure becomes exact — with the actual account names behind each finding.

    See this on your own Stripe No credit card · 3-min setup
    Under the hood

    How we estimate this — and what we don't claim

    Public signals, published peer benchmarks, a fitted model, and an honest range with a confidence tier. Reported figures override the model as Verified.

    Metrics vs. benchmark

    How Unify compares to same-stage SaaS peers

    Each estimated metric is placed at its percentile against same-stage peers. The dot is Unify; the tick is the peer median.

    Customer churnP54 · top 46%
    2.8%
    peer median3%

    Low churn for its stage — customers stick.

    Gross MRR churnP54 · top 46%
    1.1%
    peer median1.2%

    Little revenue lost to downgrades and cancels.

    Net MRR churnP91 · top 9%
    -0.2%
    peer median0.3%

    Expansion outweighs losses — negative net churn.

    Gross revenue retentionP47
    83%
    peer median89%

    Retains revenue near the peer median.

    Net revenue retentionP48
    101.9%
    peer median106%

    Roughly flat net retention within the base.

    MoM growthP20
    1.6%
    peer median4%

    Growing slower than the typical peer.

    Customers & unit economics

    Roughly 54K+ accounts, 4K+ of them paying

    Total accounts
    54K+
    free + paying, estimated
    Paying customers
    4K+
    at ~$273/mo each
    Blended ARPU
    $273
    per paying account / mo
    Customer LTV
    $10K
    lifetime value, modeled
    Free users
    50K+
    non-paying, top of funnel
    Processing fees
    2.9%
    ~$33K/mo on payments
    Net cash flow
    $1.1M
    MRR less processing, /mo
    Est. ARR / customer
    $3K
    annual revenue per account
    Pricing & plan mix

    Unify's published pricing

    Free
    Free
    est. of customers65%
    Limited credits, up to 3 seats
    Base
    $20/seat/mo
    est. of customers65%
    800 credits/seat/mo, AI copywriting
    Pro
    $60/seat/mo
    est. of customers35%
    2,400 credits/seat/mo, CRM sync
    Business
    Custom/workspace/yr
    Advanced models, managed mailboxes
    Business health

    How healthy is Unify's business?

    52/ 100
    Watch

    Solid fundamentals with one or two areas worth watching.

    MoM 1.6%Weak35
    NRR 102%Fair57
    Quick ratio 1.8Fair54
    CLV $9.7KStrong70
    What the agents would find

    North Metric's agents found an estimated
    $41K/mo in opportunities for Unify

    And that's from public signals alone. Connect Stripe and every finding below carries the actual account names.

    Protect$10K
    Churn Radar$7K/mo
    Accounts with declining usage
    Usage-decline cohort flagged from engagement signals.
    Whale Alert$3K/mo
    Revenue concentration in top accounts
    Top accounts represent an outsized share of MRR.
    Recover$6K
    Payment Recovery$5K/mo
    Failed charges in retry window
    ~5.5% of charges fail; smart-retry addressable.
    Win-Back Engine$2K/mo
    Recently churned, high re-engage odds
    Recent churned logos with strong prior engagement.
    Expand$24K
    Upgrade Finder$14K/mo
    Power users on lower tiers
    Feature usage exceeds current plan limits.
    Trial Closer$7K/mo
    Engaged trials nearing decision
    High-activation trials in the conversion window.
    Pricing Power$3K/mo
    ASP trails ARPU
    In-app upgrade prompts could lift realized price.
    Protect. Recover. Expand. your revenue.

    If we can find this from the outside, imagine what we'd find in your Stripe.

    Connect once, read-only. Your first nightly report — priced in dollars, with customer names — lands in the morning.

    No credit card · Read-only access · 3-min setup

    How much does Unify make? Common questions

    How much revenue does Unify make?

    We estimate Unify generates about $13.7M in annual recurring revenue, most likely between $5.5M and $21.9M (low confidence). Unify is private and doesn't disclose financials, so this is a model estimate from public traffic, demand, and pricing data.

    What is Unify's ARR?

    Our estimate puts Unify's ARR near $13.7M (~$1.1M/mo MRR).

    How many customers does Unify have?

    We estimate roughly 4K+ paying customers, based on estimated revenue of $13.7M at about $273/mo per account.

    Is Unify growing?

    Unify's web traffic is currently declining, and we estimate revenue growth around 1.6% per month with net revenue retention near 101.9%.

    How much does Unify cost?

    Unify offers 4 plans (per-seat pricing), starting from the lowest listed tier.

    Is Unify public or private?

    Unify is a private, series b company founded in 2023, based in San Francisco, CA. It has raised $52M.

    How accurate is this estimate?

    We validate our model on companies whose revenue is public: it lands within 2× of the real figure about 70% of the time, and within 3× about 90%. See our full methodology.

    How we estimate this — and what we don't claim

    01
    Public signals

    Web traffic, traffic mix, brand-search demand and published pricing — the signals anyone can see.

    02
    Peer benchmarks

    Published SaaS conversion, churn and retention rates — looked up, not invented.

    03
    Fitted model

    A demand model trained on companies whose revenue is public, reconciled with the traffic funnel.

    04
    Honest accuracy

    Validated blind: ~70% of estimates land within 2× of the reported figure, ~90% within 3×.

    Every figure is a model output with a stated range and confidence — never a claim of Unify's actual books. Where a company publishes or a credible outlet reports a real number, we mark it Verified and lean on it. Read the full methodology. Last updated 2026-07-12.

    Work at Unify, or see something off?Request a correction or claim this page →