Medium confidence

    Cresta revenue is an estimated $87.0M in annual recurring revenue.

    Save money, grow revenue, and deliver better CX with a platform that transforms every level of the contact center. This page estimates Cresta's revenue, customers, growth, and unit economics from public traffic and pricing data — an estimated ~$87M ARR for the late-stage customer support company, based in Sunnyvale, CA.

    Stage
    Series D+
    Founded
    HQ
    Sunnyvale, CA
    Funding raised
    $282M
    Annual recurring revenueModeled estimate
    ~$87.0M
    Range $52.2M$121.8M
    $52.2M low$121.8M high
    Est. MRR
    ~$7.3M
    Modeled from public signals
    Revenue & growth

    Where Cresta's ~$7.3M of monthly revenue moves

    Modeled monthly-recurring-revenue movement — the new, expansion and reactivation revenue added against the contraction and churn lost.

    MRR movementlast full month
    New+$445K
    Expansion+$129K
    Reactivation+$22K
    Contraction-$19K
    Churned-$50K
    Net new+$528K
    Net new MRR
    +$528K

    Added revenue is running ahead of what's lost.

    Quick ratiohealthy > 4.0
    8.4

    Every $1 lost is offset by ~$8.4 gained.

    Web trafficgrowing
    117K+/mo
    Organic33%
    Direct48%
    Referral7%
    Paid0%
    Social5%
    Conversion funnel
    Visitor → signup
    benchmark 2%
    2%
    Visitor → paid
    benchmark 0.2%
    0.3%
    Traffic quality
    1.8%
    from AI assistants & answer engines
    81%
    organic / non-paid demand

    Source: SimilarWeb, Q2 2026

    What you can do with Cresta's estimate

    See it on your data

    Run this analysis on Cresta's real Stripe

    This page is modeled from public signals. Connect Stripe, read-only, and every figure becomes exact — with the actual account names behind each finding.

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    Under the hood

    How we estimate this — and what we don't claim

    Public signals, published peer benchmarks, a fitted model, and an honest range with a confidence tier. Reported figures override the model as Verified.

    Metrics vs. benchmark

    How Cresta compares to same-stage SaaS peers

    Each estimated metric is placed at its percentile against same-stage peers. The dot is Cresta; the tick is the peer median.

    Customer churnP88 · top 12%
    1.7%
    peer median3%

    Low churn for its stage — customers stick.

    Gross MRR churnP88 · top 12%
    0.7%
    peer median1.2%

    Little revenue lost to downgrades and cancels.

    Net MRR churnP93 · top 7%
    -0.8%
    peer median0.3%

    Expansion outweighs losses — negative net churn.

    Gross revenue retentionP50 · top 50%
    89.3%
    peer median89%

    Retains revenue near the peer median.

    Net revenue retentionP52 · top 48%
    110.4%
    peer median106%

    Roughly flat net retention within the base.

    MoM growthP91 · top 9%
    7.3%
    peer median4%

    Growing faster than the typical SaaS company.

    Customers & unit economics

    Roughly 18K+ accounts, 18K+ of them paying

    Total accounts
    18K+
    free + paying, estimated
    Paying customers
    18K+
    at ~$400/mo each
    Blended ARPU
    $400
    per paying account / mo
    Customer LTV
    $23K
    lifetime value, modeled
    Processing fees
    2.9%
    ~$210K/mo on payments
    Net cash flow
    $7.0M
    MRR less processing, /mo
    Est. ARR / customer
    $5K
    annual revenue per account
    Pricing & plan mix

    Cresta's published pricing

    Custom / contact sales

    Cresta doesn't publish prices — it's sold through sales teams on a custom-quote basis. We estimate its blended ARPU from category norms.

    Est. blended ARPU
    $400/mo
    Business health

    How healthy is Cresta's business?

    86/ 100
    Healthy

    Strong across most dimensions — a healthy, compounding SaaS profile.

    MoM 7.3%Strong80
    NRR 110%Strong90
    Quick ratio 8.4Strong94
    CLV $23.4KStrong80
    What the agents would find

    North Metric's agents found an estimated
    $247K/mo in opportunities for Cresta

    And that's from public signals alone. Connect Stripe and every finding below carries the actual account names.

    Protect$66K
    Churn Radar$44K/mo
    Accounts with declining usage
    Usage-decline cohort flagged from engagement signals.
    Whale Alert$22K/mo
    Revenue concentration in top accounts
    Top accounts represent an outsized share of MRR.
    Recover$28K
    Payment Recovery$17K/mo
    Failed charges in retry window
    ~5.5% of charges fail; smart-retry addressable.
    Win-Back Engine$11K/mo
    Recently churned, high re-engage odds
    Recent churned logos with strong prior engagement.
    Expand$153K
    Upgrade Finder$87K/mo
    Power users on lower tiers
    Feature usage exceeds current plan limits.
    Trial Closer$44K/mo
    Engaged trials nearing decision
    High-activation trials in the conversion window.
    Pricing Power$22K/mo
    ASP trails ARPU
    In-app upgrade prompts could lift realized price.
    Protect. Recover. Expand. your revenue.

    If we can find this from the outside, imagine what we'd find in your Stripe.

    Connect once, read-only. Your first nightly report — priced in dollars, with customer names — lands in the morning.

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    How much does Cresta make? Common questions

    How much revenue does Cresta make?

    We estimate Cresta generates about $87.0M in annual recurring revenue, most likely between $52.2M and $121.8M (medium confidence). Cresta is private and doesn't disclose financials, so this is a model estimate from public traffic, demand, and pricing data.

    What is Cresta's ARR?

    Our estimate puts Cresta's ARR near $87.0M (~$7.3M/mo MRR).

    How many customers does Cresta have?

    We estimate roughly 18K+ paying customers, based on estimated revenue of $87.0M at about $400/mo per account.

    Is Cresta growing?

    Cresta's web traffic is currently growing, and we estimate revenue growth around 7.3% per month with net revenue retention near 110.4%.

    How much does Cresta cost?

    Cresta doesn't publish pricing — it's sold via sales teams on a custom-quote basis.

    Is Cresta public or private?

    Cresta is a private, series d+ company founded in 2017, based in Sunnyvale, CA. It has raised $282M.

    How accurate is this estimate?

    We validate our model on companies whose revenue is public: it lands within 2× of the real figure about 70% of the time, and within 3× about 90%. See our full methodology.

    How we estimate this — and what we don't claim

    01
    Public signals

    Web traffic, traffic mix, brand-search demand and published pricing — the signals anyone can see.

    02
    Peer benchmarks

    Published SaaS conversion, churn and retention rates — looked up, not invented.

    03
    Fitted model

    A demand model trained on companies whose revenue is public, reconciled with the traffic funnel.

    04
    Honest accuracy

    Validated blind: ~70% of estimates land within 2× of the reported figure, ~90% within 3×.

    Every figure is a model output with a stated range and confidence — never a claim of Cresta's actual books. Where a company publishes or a credible outlet reports a real number, we mark it Verified and lean on it. Read the full methodology. Last updated 2026-07-12.

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