Medium confidence

    Parloa revenue is an estimated $60.8M in annual recurring revenue.

    Parloa is a conversational-AI platform for automating contact-center calls and chats. This page estimates Parloa's revenue, customers, growth, and unit economics from public traffic and pricing data — an estimated ~$61M ARR for the late-stage customer support company, based in Berlin, Germany.

    Stage
    Series D+
    Founded
    HQ
    Berlin, Germany
    Funding raised
    $560M
    Annual recurring revenueModeled estimate
    ~$60.8M
    Range $36.5M$85.2M
    $36.5M low$85.2M high
    Est. MRR
    ~$5.1M
    Modeled from public signals
    Revenue & growth

    Where Parloa's ~$5.1M of monthly revenue moves

    Modeled monthly-recurring-revenue movement — the new, expansion and reactivation revenue added against the contraction and churn lost.

    MRR movementlast full month
    New+$15K
    Expansion+$68K
    Reactivation+$15K
    Contraction-$13K
    Churned-$35K
    Net new+$50K
    Net new MRR
    +$50K

    Added revenue is running ahead of what's lost.

    Quick ratiohealthy > 4.0
    1.7

    Every $1 lost is offset by ~$1.7 gained.

    Web trafficdeclining
    121K+/mo
    Organic32%
    Direct57%
    Referral3%
    Paid1%
    Social5%
    Conversion funnel
    Visitor → signup
    benchmark 2%
    2%
    Visitor → paid
    benchmark 0.2%
    0.3%
    Traffic quality
    1.3%
    from AI assistants & answer engines
    89%
    organic / non-paid demand

    Source: SimilarWeb, Q2 2026

    What you can do with Parloa's estimate

    See it on your data

    Run this analysis on Parloa's real Stripe

    This page is modeled from public signals. Connect Stripe, read-only, and every figure becomes exact — with the actual account names behind each finding.

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    Under the hood

    How we estimate this — and what we don't claim

    Public signals, published peer benchmarks, a fitted model, and an honest range with a confidence tier. Reported figures override the model as Verified.

    Metrics vs. benchmark

    How Parloa compares to same-stage SaaS peers

    Each estimated metric is placed at its percentile against same-stage peers. The dot is Parloa; the tick is the peer median.

    Customer churnP88 · top 12%
    1.7%
    peer median3%

    Low churn for its stage — customers stick.

    Gross MRR churnP88 · top 12%
    0.7%
    peer median1.2%

    Little revenue lost to downgrades and cancels.

    Net MRR churnP93 · top 7%
    -0.7%
    peer median0.3%

    Expansion outweighs losses — negative net churn.

    Gross revenue retentionP50 · top 50%
    89.3%
    peer median89%

    Retains revenue near the peer median.

    Net revenue retentionP51 · top 49%
    108.7%
    peer median106%

    Roughly flat net retention within the base.

    MoM growthP11
    0.9%
    peer median4%

    Growing slower than the typical peer.

    Customers & unit economics

    Roughly 13K+ accounts, 13K+ of them paying

    Total accounts
    13K+
    free + paying, estimated
    Paying customers
    13K+
    at ~$400/mo each
    Blended ARPU
    $400
    per paying account / mo
    Customer LTV
    $23K
    lifetime value, modeled
    Processing fees
    2.9%
    ~$147K/mo on payments
    Net cash flow
    $4.9M
    MRR less processing, /mo
    Est. ARR / customer
    $5K
    annual revenue per account
    Pricing & plan mix

    Parloa's published pricing

    Custom / contact sales

    Parloa doesn't publish prices — it's sold through sales teams on a custom-quote basis. We estimate its blended ARPU from category norms.

    Est. blended ARPU
    $400/mo
    Business health

    How healthy is Parloa's business?

    60/ 100
    Watch

    Solid fundamentals with one or two areas worth watching.

    MoM 0.9%Weak29
    NRR 109%Strong83
    Quick ratio 1.7Fair56
    CLV $23.4KStrong80
    What the agents would find

    North Metric's agents found an estimated
    $171K/mo in opportunities for Parloa

    And that's from public signals alone. Connect Stripe and every finding below carries the actual account names.

    Protect$45K
    Churn Radar$30K/mo
    Accounts with declining usage
    Usage-decline cohort flagged from engagement signals.
    Whale Alert$15K/mo
    Revenue concentration in top accounts
    Top accounts represent an outsized share of MRR.
    Recover$20K
    Payment Recovery$12K/mo
    Failed charges in retry window
    ~5.5% of charges fail; smart-retry addressable.
    Win-Back Engine$8K/mo
    Recently churned, high re-engage odds
    Recent churned logos with strong prior engagement.
    Expand$106K
    Upgrade Finder$61K/mo
    Power users on lower tiers
    Feature usage exceeds current plan limits.
    Trial Closer$30K/mo
    Engaged trials nearing decision
    High-activation trials in the conversion window.
    Pricing Power$15K/mo
    ASP trails ARPU
    In-app upgrade prompts could lift realized price.
    Protect. Recover. Expand. your revenue.

    If we can find this from the outside, imagine what we'd find in your Stripe.

    Connect once, read-only. Your first nightly report — priced in dollars, with customer names — lands in the morning.

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    How much does Parloa make? Common questions

    How much revenue does Parloa make?

    We estimate Parloa generates about $60.8M in annual recurring revenue, most likely between $36.5M and $85.2M (medium confidence). Parloa is private and doesn't disclose financials, so this is a model estimate from public traffic, demand, and pricing data.

    What is Parloa's ARR?

    Our estimate puts Parloa's ARR near $60.8M (~$5.1M/mo MRR).

    How many customers does Parloa have?

    We estimate roughly 13K+ paying customers, based on estimated revenue of $60.8M at about $400/mo per account.

    Is Parloa growing?

    Parloa's web traffic is currently declining, and we estimate revenue growth around 0.9% per month with net revenue retention near 108.7%.

    How much does Parloa cost?

    Parloa doesn't publish pricing — it's sold via sales teams on a custom-quote basis.

    Is Parloa public or private?

    Parloa is a private, series d+ company founded in 2018, based in Berlin, Germany. It has raised $560M.

    How accurate is this estimate?

    We validate our model on companies whose revenue is public: it lands within 2× of the real figure about 70% of the time, and within 3× about 90%. See our full methodology.

    How we estimate this — and what we don't claim

    01
    Public signals

    Web traffic, traffic mix, brand-search demand and published pricing — the signals anyone can see.

    02
    Peer benchmarks

    Published SaaS conversion, churn and retention rates — looked up, not invented.

    03
    Fitted model

    A demand model trained on companies whose revenue is public, reconciled with the traffic funnel.

    04
    Honest accuracy

    Validated blind: ~70% of estimates land within 2× of the reported figure, ~90% within 3×.

    Every figure is a model output with a stated range and confidence — never a claim of Parloa's actual books. Where a company publishes or a credible outlet reports a real number, we mark it Verified and lean on it. Read the full methodology. Last updated 2026-07-12.

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