High confidence

    Retool revenue is $120.0M in annual recurring revenue.

    Build, deploy, and manage internal tools with Retool's unified engine. This page estimates Retool's revenue, customers, growth, and unit economics from public traffic and pricing data — an estimated ~$120M ARR for the late-stage developer tools company, based in San Francisco, CA.

    Stage
    Series D+
    Founded
    HQ
    San Francisco, CA
    Funding raised
    $165M
    Annual recurring revenueReported
    $120.0M
    Model range $102.0M$138.0M
    $102.0M low$138.0M high
    Est. MRR
    $10.0M
    Reported by $120M ARR Oct 2025 (Sacra), 2026
    Revenue & growth

    Where Retool's $10.0M of monthly revenue moves

    Modeled monthly-recurring-revenue movement — the new, expansion and reactivation revenue added against the contraction and churn lost.

    MRR movementlast full month
    New+$36K
    Expansion+$163K
    Reactivation+$30K
    Contraction-$20K
    Churned-$53K
    Net new+$156K
    Net new MRR
    +$156K

    Added revenue is running ahead of what's lost.

    Quick ratiohealthy > 4.0
    2.7

    Every $1 lost is offset by ~$2.7 gained.

    Web trafficdeclining
    1.7M/mo
    Organic12%
    Direct69%
    Referral4%
    Paid7%
    Social3%
    Conversion funnel
    Visitor → signup
    benchmark 2%
    2%
    Visitor → paid
    benchmark 0.2%
    0.3%
    Traffic quality
    1.2%
    from AI assistants & answer engines
    81%
    organic / non-paid demand

    Source: SimilarWeb, Q2 2026

    What you can do with Retool's estimate

    See it on your data

    Run this analysis on Retool's real Stripe

    This page is modeled from public signals. Connect Stripe, read-only, and every figure becomes exact — with the actual account names behind each finding.

    See this on your own Stripe No credit card · 3-min setup
    Under the hood

    How we estimate this — and what we don't claim

    Public signals, published peer benchmarks, a fitted model, and an honest range with a confidence tier. Reported figures override the model as Verified.

    Metrics vs. benchmark

    How Retool compares to same-stage SaaS peers

    Each estimated metric is placed at its percentile against same-stage peers. The dot is Retool; the tick is the peer median.

    Customer churnP95 · top 5%
    1.3%
    peer median3%

    Low churn for its stage — customers stick.

    Gross MRR churnP95 · top 5%
    0.5%
    peer median1.2%

    Little revenue lost to downgrades and cancels.

    Net MRR churnP95 · top 5%
    -1.3%
    peer median0.3%

    Expansion outweighs losses — negative net churn.

    Gross revenue retentionP51 · top 49%
    91.6%
    peer median89%

    Retains revenue near the peer median.

    Net revenue retentionP55 · top 45%
    116.2%
    peer median106%

    Accounts grow — revenue rises even without new sales.

    MoM growthP14
    1.1%
    peer median4%

    Growing slower than the typical peer.

    Customers & unit economics

    Roughly 385K+ accounts, 30K+ of them paying

    Total accounts
    385K+
    free + paying, estimated
    Paying customers
    30K+
    at ~$338/mo each
    Blended ARPU
    $338
    per paying account / mo
    Customer LTV
    $25K
    lifetime value, modeled
    Free users
    355K+
    non-paying, top of funnel
    Processing fees
    2.9%
    ~$290K/mo on payments
    Net cash flow
    $9.7M
    MRR less processing, /mo
    Est. ARR / customer
    $4K
    annual revenue per account
    Pricing & plan mix

    Retool's published pricing

    Free
    $0
    est. of customers57%
    Developer exploration
    Team
    $10/mo per builder
    est. of customers31%
    Collaborative teams
    Business
    $50/mo per builder
    est. of customers12%
    Advanced controls and governance
    Enterprise
    Custom
    White-labeling and SSO
    Business health

    How healthy is Retool's business?

    65/ 100
    Watch

    Solid fundamentals with one or two areas worth watching.

    MoM 1.1%Weak31
    NRR 116%Strong96
    Quick ratio 2.7Fair60
    CLV $25.4KStrong81
    What the agents would find

    North Metric's agents found an estimated
    $334K/mo in opportunities for Retool

    And that's from public signals alone. Connect Stripe and every finding below carries the actual account names.

    Protect$90K
    Churn Radar$60K/mo
    Accounts with declining usage
    Usage-decline cohort flagged from engagement signals.
    Whale Alert$30K/mo
    Revenue concentration in top accounts
    Top accounts represent an outsized share of MRR.
    Recover$34K
    Payment Recovery$19K/mo
    Failed charges in retry window
    ~5.5% of charges fail; smart-retry addressable.
    Win-Back Engine$15K/mo
    Recently churned, high re-engage odds
    Recent churned logos with strong prior engagement.
    Expand$210K
    Upgrade Finder$120K/mo
    Power users on lower tiers
    Feature usage exceeds current plan limits.
    Trial Closer$60K/mo
    Engaged trials nearing decision
    High-activation trials in the conversion window.
    Pricing Power$30K/mo
    ASP trails ARPU
    In-app upgrade prompts could lift realized price.
    Protect. Recover. Expand. your revenue.

    If we can find this from the outside, imagine what we'd find in your Stripe.

    Connect once, read-only. Your first nightly report — priced in dollars, with customer names — lands in the morning.

    No credit card · Read-only access · 3-min setup

    How much does Retool make? Common questions

    How much revenue does Retool make?

    Retool's revenue has been reported at $120.0M (2026). Retool is private; this page pairs that reported figure with a full estimated breakdown.

    What is Retool's ARR?

    Our estimate puts Retool's ARR near $120.0M (~$10.0M/mo MRR).

    How many customers does Retool have?

    We estimate roughly 30K+ paying customers, based on estimated revenue of $120.0M at about $338/mo per account.

    Is Retool growing?

    Retool's web traffic is currently declining, and we estimate revenue growth around 1.1% per month with net revenue retention near 116.2%.

    How much does Retool cost?

    Retool offers 4 plans (per-seat pricing), starting from the lowest listed tier.

    Is Retool public or private?

    Retool is a private, series d+ company founded in 2017, based in San Francisco, CA. It has raised $165M.

    How accurate is this estimate?

    We validate our model on companies whose revenue is public: it lands within 2× of the real figure about 70% of the time, and within 3× about 90%. See our full methodology.

    How we estimate this — and what we don't claim

    01
    Public signals

    Web traffic, traffic mix, brand-search demand and published pricing — the signals anyone can see.

    02
    Peer benchmarks

    Published SaaS conversion, churn and retention rates — looked up, not invented.

    03
    Fitted model

    A demand model trained on companies whose revenue is public, reconciled with the traffic funnel.

    04
    Honest accuracy

    Validated blind: ~70% of estimates land within 2× of the reported figure, ~90% within 3×.

    Every figure is a model output with a stated range and confidence — never a claim of Retool's actual books. Where a company publishes or a credible outlet reports a real number, we mark it Verified and lean on it ($120M ARR Oct 2025 (Sacra)). Read the full methodology. Last updated 2026-07-12.

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