High confidence

    LaunchDarkly revenue is $190.0M in annual recurring revenue.

    LaunchDarkly provides simple, scalable feature flag, toggle management (feature management) & experimentation for the modern enterprise. This page estimates LaunchDarkly's revenue, customers, growth, and unit economics from public traffic and pricing data — an estimated ~$190M ARR for the late-stage developer tools company, based in Oakland, CA.

    Stage
    Series D+
    Founded
    HQ
    Oakland, CA
    Funding raised
    $330M
    Annual recurring revenueReported
    $190.0M
    Model range $161.5M$218.5M
    $161.5M low$218.5M high
    Est. MRR
    $15.8M
    Reported by ~$200M ARR Jan 2026 (TipRanks/Yahoo, press), 2026
    Revenue & growth

    Where LaunchDarkly's $15.8M of monthly revenue moves

    Modeled monthly-recurring-revenue movement — the new, expansion and reactivation revenue added against the contraction and churn lost.

    MRR movementlast full month
    New+$158K
    Expansion+$313K
    Reactivation+$48K
    Contraction-$32K
    Churned-$84K
    Net new+$403K
    Net new MRR
    +$403K

    Added revenue is running ahead of what's lost.

    Quick ratiohealthy > 4.0
    4.1

    Every $1 lost is offset by ~$4.1 gained.

    Web trafficstable
    571K+/mo
    Organic10%
    Direct74%
    Referral11%
    Paid1%
    Social2%
    Conversion funnel
    Visitor → signup
    benchmark 2%
    2%
    Visitor → paid
    benchmark 0.2%
    0.3%
    Traffic quality
    0.5%
    from AI assistants & answer engines
    84%
    organic / non-paid demand

    Source: SimilarWeb, Q2 2026

    What you can do with LaunchDarkly's estimate

    See it on your data

    Run this analysis on LaunchDarkly's real Stripe

    This page is modeled from public signals. Connect Stripe, read-only, and every figure becomes exact — with the actual account names behind each finding.

    See this on your own Stripe No credit card · 3-min setup
    Under the hood

    How we estimate this — and what we don't claim

    Public signals, published peer benchmarks, a fitted model, and an honest range with a confidence tier. Reported figures override the model as Verified.

    Metrics vs. benchmark

    How LaunchDarkly compares to same-stage SaaS peers

    Each estimated metric is placed at its percentile against same-stage peers. The dot is LaunchDarkly; the tick is the peer median.

    Customer churnP95 · top 5%
    1.3%
    peer median3%

    Low churn for its stage — customers stick.

    Gross MRR churnP95 · top 5%
    0.5%
    peer median1.2%

    Little revenue lost to downgrades and cancels.

    Net MRR churnP95 · top 5%
    -1.2%
    peer median0.3%

    Expansion outweighs losses — negative net churn.

    Gross revenue retentionP51 · top 49%
    91.6%
    peer median89%

    Retains revenue near the peer median.

    Net revenue retentionP55 · top 45%
    116%
    peer median106%

    Accounts grow — revenue rises even without new sales.

    MoM growthP32
    2.5%
    peer median4%

    Growing slower than the typical peer.

    Customers & unit economics

    Roughly 686K+ accounts, 53K+ of them paying

    Total accounts
    686K+
    free + paying, estimated
    Paying customers
    53K+
    at ~$300/mo each
    Blended ARPU
    $300
    per paying account / mo
    Customer LTV
    $23K
    lifetime value, modeled
    Free users
    633K+
    non-paying, top of funnel
    Processing fees
    2.9%
    ~$459K/mo on payments
    Net cash flow
    $15.4M
    MRR less processing, /mo
    Est. ARR / customer
    $4K
    annual revenue per account
    Pricing & plan mix

    LaunchDarkly's published pricing

    Developer
    Free/mo
    Free to start
    Foundation
    $8.33/1k MAU/mo
    Scale without ceiling
    Enterprise
    Custom
    Full platform controls
    Business health

    How healthy is LaunchDarkly's business?

    71/ 100
    Healthy

    Strong across most dimensions — a healthy, compounding SaaS profile.

    MoM 2.5%Weak42
    NRR 116%Strong96
    Quick ratio 4.1Strong72
    CLV $22.6KStrong80
    What the agents would find

    North Metric's agents found an estimated
    $529K/mo in opportunities for LaunchDarkly

    And that's from public signals alone. Connect Stripe and every finding below carries the actual account names.

    Protect$143K
    Churn Radar$95K/mo
    Accounts with declining usage
    Usage-decline cohort flagged from engagement signals.
    Whale Alert$48K/mo
    Revenue concentration in top accounts
    Top accounts represent an outsized share of MRR.
    Recover$53K
    Payment Recovery$29K/mo
    Failed charges in retry window
    ~5.5% of charges fail; smart-retry addressable.
    Win-Back Engine$24K/mo
    Recently churned, high re-engage odds
    Recent churned logos with strong prior engagement.
    Expand$333K
    Upgrade Finder$190K/mo
    Power users on lower tiers
    Feature usage exceeds current plan limits.
    Trial Closer$95K/mo
    Engaged trials nearing decision
    High-activation trials in the conversion window.
    Pricing Power$48K/mo
    ASP trails ARPU
    In-app upgrade prompts could lift realized price.
    Protect. Recover. Expand. your revenue.

    If we can find this from the outside, imagine what we'd find in your Stripe.

    Connect once, read-only. Your first nightly report — priced in dollars, with customer names — lands in the morning.

    No credit card · Read-only access · 3-min setup

    How much does LaunchDarkly make? Common questions

    How much revenue does LaunchDarkly make?

    LaunchDarkly's revenue has been reported at $190.0M (2026). LaunchDarkly is private; this page pairs that reported figure with a full estimated breakdown.

    What is LaunchDarkly's ARR?

    Our estimate puts LaunchDarkly's ARR near $190.0M (~$15.8M/mo MRR).

    How many customers does LaunchDarkly have?

    We estimate roughly 53K+ paying customers, based on estimated revenue of $190.0M at about $300/mo per account.

    Is LaunchDarkly growing?

    LaunchDarkly's web traffic is currently stable, and we estimate revenue growth around 2.5% per month with net revenue retention near 116%.

    How much does LaunchDarkly cost?

    LaunchDarkly offers 3 plans (per-unit pricing), starting from the lowest listed tier.

    Is LaunchDarkly public or private?

    LaunchDarkly is a private, series d+ company founded in 2014, based in Oakland, CA. It has raised $330M.

    How accurate is this estimate?

    We validate our model on companies whose revenue is public: it lands within 2× of the real figure about 70% of the time, and within 3× about 90%. See our full methodology.

    How we estimate this — and what we don't claim

    01
    Public signals

    Web traffic, traffic mix, brand-search demand and published pricing — the signals anyone can see.

    02
    Peer benchmarks

    Published SaaS conversion, churn and retention rates — looked up, not invented.

    03
    Fitted model

    A demand model trained on companies whose revenue is public, reconciled with the traffic funnel.

    04
    Honest accuracy

    Validated blind: ~70% of estimates land within 2× of the reported figure, ~90% within 3×.

    Every figure is a model output with a stated range and confidence — never a claim of LaunchDarkly's actual books. Where a company publishes or a credible outlet reports a real number, we mark it Verified and lean on it (~$200M ARR Jan 2026 (TipRanks/Yahoo, press)). Read the full methodology. Last updated 2026-07-12.

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