Medium confidence

    Kong revenue is an estimated $135.3M in annual recurring revenue.

    Kong is the most widely adopted api gateway and service mesh, powering the world’s apis for modern architectures. This page estimates Kong's revenue, customers, growth, and unit economics from public traffic and pricing data — an estimated ~$135M ARR for the late-stage developer tools company, based in San Francisco, CA.

    Stage
    Series D+
    Founded
    HQ
    San Francisco, CA
    Funding raised
    $345M
    Annual recurring revenueModeled estimate
    ~$135.3M
    Range $81.2M$189.4M
    $81.2M low$189.4M high
    Est. MRR
    ~$11.3M
    Modeled from public signals
    Revenue & growth

    Where Kong's ~$11.3M of monthly revenue moves

    Modeled monthly-recurring-revenue movement — the new, expansion and reactivation revenue added against the contraction and churn lost.

    MRR movementlast full month
    New+$131K
    Expansion+$218K
    Reactivation+$34K
    Contraction-$22K
    Churned-$60K
    Net new+$300K
    Net new MRR
    +$300K

    Added revenue is running ahead of what's lost.

    Quick ratiohealthy > 4.0
    4.2

    Every $1 lost is offset by ~$4.2 gained.

    Web trafficstable
    330K+/mo
    Organic39%
    Direct40%
    Referral9%
    Paid0%
    Social7%
    Conversion funnel
    Visitor → signup
    benchmark 2%
    2%
    Visitor → paid
    benchmark 0.2%
    0.3%
    Traffic quality
    2.2%
    from AI assistants & answer engines
    79%
    organic / non-paid demand

    Source: SimilarWeb, Q2 2026

    What you can do with Kong's estimate

    See it on your data

    Run this analysis on Kong's real Stripe

    This page is modeled from public signals. Connect Stripe, read-only, and every figure becomes exact — with the actual account names behind each finding.

    See this on your own Stripe No credit card · 3-min setup
    Under the hood

    How we estimate this — and what we don't claim

    Public signals, published peer benchmarks, a fitted model, and an honest range with a confidence tier. Reported figures override the model as Verified.

    Metrics vs. benchmark

    How Kong compares to same-stage SaaS peers

    Each estimated metric is placed at its percentile against same-stage peers. The dot is Kong; the tick is the peer median.

    Customer churnP95 · top 5%
    1.3%
    peer median3%

    Low churn for its stage — customers stick.

    Gross MRR churnP95 · top 5%
    0.5%
    peer median1.2%

    Little revenue lost to downgrades and cancels.

    Net MRR churnP95 · top 5%
    -1.2%
    peer median0.3%

    Expansion outweighs losses — negative net churn.

    Gross revenue retentionP51 · top 49%
    91.6%
    peer median89%

    Retains revenue near the peer median.

    Net revenue retentionP54 · top 46%
    115.5%
    peer median106%

    Accounts grow — revenue rises even without new sales.

    MoM growthP33
    2.7%
    peer median4%

    Growing slower than the typical peer.

    Customers & unit economics

    Roughly 489K+ accounts, 38K+ of them paying

    Total accounts
    489K+
    free + paying, estimated
    Paying customers
    38K+
    at ~$300/mo each
    Blended ARPU
    $300
    per paying account / mo
    Customer LTV
    $23K
    lifetime value, modeled
    Free users
    451K+
    non-paying, top of funnel
    Processing fees
    2.9%
    ~$327K/mo on payments
    Net cash flow
    $10.9M
    MRR less processing, /mo
    Est. ARR / customer
    $4K
    annual revenue per account
    Pricing & plan mix

    Kong's published pricing

    Free trial
    $0
    30 days free
    Plus
    Custom
    Charged per gateway
    Enterprise
    Custom
    Custom pricing
    Business health

    How healthy is Kong's business?

    71/ 100
    Healthy

    Strong across most dimensions — a healthy, compounding SaaS profile.

    MoM 2.7%Weak43
    NRR 115%Strong96
    Quick ratio 4.2Strong72
    CLV $22.6KStrong80
    What the agents would find

    North Metric's agents found an estimated
    $382K/mo in opportunities for Kong

    And that's from public signals alone. Connect Stripe and every finding below carries the actual account names.

    Protect$102K
    Churn Radar$68K/mo
    Accounts with declining usage
    Usage-decline cohort flagged from engagement signals.
    Whale Alert$34K/mo
    Revenue concentration in top accounts
    Top accounts represent an outsized share of MRR.
    Recover$38K
    Payment Recovery$21K/mo
    Failed charges in retry window
    ~5.5% of charges fail; smart-retry addressable.
    Win-Back Engine$17K/mo
    Recently churned, high re-engage odds
    Recent churned logos with strong prior engagement.
    Expand$242K
    Upgrade Finder$140K/mo
    Power users on lower tiers
    Feature usage exceeds current plan limits.
    Trial Closer$68K/mo
    Engaged trials nearing decision
    High-activation trials in the conversion window.
    Pricing Power$34K/mo
    ASP trails ARPU
    In-app upgrade prompts could lift realized price.
    Protect. Recover. Expand. your revenue.

    If we can find this from the outside, imagine what we'd find in your Stripe.

    Connect once, read-only. Your first nightly report — priced in dollars, with customer names — lands in the morning.

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    How much does Kong make? Common questions

    How much revenue does Kong make?

    We estimate Kong generates about $135.3M in annual recurring revenue, most likely between $81.2M and $189.4M (medium confidence). Kong is private and doesn't disclose financials, so this is a model estimate from public traffic, demand, and pricing data.

    What is Kong's ARR?

    Our estimate puts Kong's ARR near $135.3M (~$11.3M/mo MRR).

    How many customers does Kong have?

    We estimate roughly 38K+ paying customers, based on estimated revenue of $135.3M at about $300/mo per account.

    Is Kong growing?

    Kong's web traffic is currently stable, and we estimate revenue growth around 2.7% per month with net revenue retention near 115.5%.

    How much does Kong cost?

    Kong offers 3 plans (usage pricing), starting from the lowest listed tier.

    Is Kong public or private?

    Kong is a private, series d+ company founded in 2017, based in San Francisco, CA. It has raised $345M.

    How accurate is this estimate?

    We validate our model on companies whose revenue is public: it lands within 2× of the real figure about 70% of the time, and within 3× about 90%. See our full methodology.

    How we estimate this — and what we don't claim

    01
    Public signals

    Web traffic, traffic mix, brand-search demand and published pricing — the signals anyone can see.

    02
    Peer benchmarks

    Published SaaS conversion, churn and retention rates — looked up, not invented.

    03
    Fitted model

    A demand model trained on companies whose revenue is public, reconciled with the traffic funnel.

    04
    Honest accuracy

    Validated blind: ~70% of estimates land within 2× of the reported figure, ~90% within 3×.

    Every figure is a model output with a stated range and confidence — never a claim of Kong's actual books. Where a company publishes or a credible outlet reports a real number, we mark it Verified and lean on it. Read the full methodology. Last updated 2026-07-12.

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