Swell revenue is an estimated $11.1M in annual recurring revenue.
Swell is a headless e-commerce platform and API for building custom online stores and subscriptions. This page estimates Swell's revenue, customers, growth, and unit economics from public traffic and pricing data — an estimated ~$11M ARR for the Series A e-commerce company, based in Denver, CO.
- Stage
- Series A
- Founded
- HQ
- Denver, CO
- Funding raised
- $24M
Where Swell's ~$923K of monthly revenue moves
Modeled monthly-recurring-revenue movement — the new, expansion and reactivation revenue added against the contraction and churn lost.
Added revenue is running ahead of what's lost.
Every $1 lost is offset by ~$3.2 gained.
Channel breakdown not available for this domain.
Source: SimilarWeb, Q2 2026
What you can do with Swell's estimate
Run this analysis on Swell's real Stripe
This page is modeled from public signals. Connect Stripe, read-only, and every figure becomes exact — with the actual account names behind each finding.
How we estimate this — and what we don't claim
Public signals, published peer benchmarks, a fitted model, and an honest range with a confidence tier. Reported figures override the model as Verified.
How Swell compares to same-stage SaaS peers
Each estimated metric is placed at its percentile against same-stage peers. The dot is Swell; the tick is the peer median.
Churn looks high for its stage.
Notable revenue leakage from the base.
Expansion outweighs losses — negative net churn.
Retention trails peers before expansion.
Roughly flat net retention within the base.
Growing faster than the typical SaaS company.
Roughly 14K+ accounts, 14K+ of them paying
Swell's published pricing
How healthy is Swell's business?
Solid fundamentals with one or two areas worth watching.
North Metric's agents found an estimated
$34K/mo in opportunities for Swell
And that's from public signals alone. Connect Stripe and every finding below carries the actual account names.
If we can find this from the outside, imagine what we'd find in your Stripe.
Connect once, read-only. Your first nightly report — priced in dollars, with customer names — lands in the morning.
Revenue estimates for Swell's competitors
How much does Swell make? Common questions
How much revenue does Swell make?
We estimate Swell generates about $11.1M in annual recurring revenue, most likely between $4.4M and $16.8M (low confidence). Swell is private and doesn't disclose financials, so this is a model estimate from public traffic, demand, and pricing data.
What is Swell's ARR?
Our estimate puts Swell's ARR near $11.1M (~$923K/mo MRR).
How many customers does Swell have?
We estimate roughly 14K+ paying customers, based on estimated revenue of $11.1M at about $66/mo per account.
Is Swell growing?
Swell's web traffic is currently declining, and we estimate revenue growth around 4.9% per month with net revenue retention near 99.3%.
How much does Swell cost?
Swell offers 5 plans (flat pricing), starting from the lowest listed tier.
Is Swell public or private?
Swell is a private, series a company founded in 2018, based in Denver, CO. It has raised $24M.
How accurate is this estimate?
We validate our model on companies whose revenue is public: it lands within 2× of the real figure about 70% of the time, and within 3× about 90%. See our full methodology.
How we estimate this — and what we don't claim
Web traffic, traffic mix, brand-search demand and published pricing — the signals anyone can see.
Published SaaS conversion, churn and retention rates — looked up, not invented.
A demand model trained on companies whose revenue is public, reconciled with the traffic funnel.
Validated blind: ~70% of estimates land within 2× of the reported figure, ~90% within 3×.
Every figure is a model output with a stated range and confidence — never a claim of Swell's actual books. Where a company publishes or a credible outlet reports a real number, we mark it Verified and lean on it. Read the full methodology. Last updated 2026-07-12.