Low confidence

    Shogun revenue is an estimated $29.7M in annual recurring revenue.

    Shogun is a page-builder and storefront platform for e-commerce brands. This page estimates Shogun's revenue, customers, growth, and unit economics from public traffic and pricing data — an estimated ~$30M ARR for the Series C e-commerce company, based in San Francisco, CA.

    Stage
    Series C
    Founded
    HQ
    San Francisco, CA
    Funding raised
    $115M
    Annual recurring revenueModeled estimate
    ~$29.7M
    Range $11.9M$47.5M
    $11.9M low$47.5M high
    Est. MRR
    ~$2.5M
    Modeled from public signals
    Revenue & growth

    Where Shogun's ~$2.5M of monthly revenue moves

    Modeled monthly-recurring-revenue movement — the new, expansion and reactivation revenue added against the contraction and churn lost.

    MRR movementlast full month
    New+$129K
    Expansion+$45K
    Reactivation+$7K
    Contraction-$9K
    Churned-$24K
    Net new+$148K
    Net new MRR
    +$148K

    Added revenue is running ahead of what's lost.

    Quick ratiohealthy > 4.0
    5.3

    Every $1 lost is offset by ~$5.3 gained.

    Web trafficgrowing
    81K+/mo
    Organic24%
    Direct49%
    Referral14%
    Paid2%
    Social4%
    Conversion funnel
    Visitor → signup
    benchmark 2%
    2%
    Visitor → paid
    benchmark 0.2%
    0.3%
    Traffic quality
    5.3%
    from AI assistants & answer engines
    73%
    organic / non-paid demand

    Source: SimilarWeb, Q2 2026

    What you can do with Shogun's estimate

    See it on your data

    Run this analysis on Shogun's real Stripe

    This page is modeled from public signals. Connect Stripe, read-only, and every figure becomes exact — with the actual account names behind each finding.

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    Under the hood

    How we estimate this — and what we don't claim

    Public signals, published peer benchmarks, a fitted model, and an honest range with a confidence tier. Reported figures override the model as Verified.

    Metrics vs. benchmark

    How Shogun compares to same-stage SaaS peers

    Each estimated metric is placed at its percentile against same-stage peers. The dot is Shogun; the tick is the peer median.

    Customer churnP62 · top 38%
    2.4%
    peer median3%

    Low churn for its stage — customers stick.

    Gross MRR churnP62 · top 38%
    1%
    peer median1.2%

    Little revenue lost to downgrades and cancels.

    Net MRR churnP92 · top 8%
    -0.5%
    peer median0.3%

    Expansion outweighs losses — negative net churn.

    Gross revenue retentionP48
    85.1%
    peer median89%

    Retains revenue near the peer median.

    Net revenue retentionP50 · top 50%
    105.9%
    peer median106%

    Roughly flat net retention within the base.

    MoM growthP75 · top 25%
    6%
    peer median4%

    Growing faster than the typical SaaS company.

    Customers & unit economics

    Roughly 286K+ accounts, 22K+ of them paying

    Total accounts
    286K+
    free + paying, estimated
    Paying customers
    22K+
    at ~$113/mo each
    Blended ARPU
    $113
    per paying account / mo
    Customer LTV
    $5K
    lifetime value, modeled
    Free users
    264K+
    non-paying, top of funnel
    Processing fees
    2.9%
    ~$72K/mo on payments
    Net cash flow
    $2.4M
    MRR less processing, /mo
    Est. ARR / customer
    $1K
    annual revenue per account
    Pricing & plan mix

    Shogun's published pricing

    Draft Mode
    Free
    est. of customers57%
    Explore page builder, 0 published pages
    Build
    $39/mo
    est. of customers57%
    25 published pages, visual builder
    Grow
    $199/mo
    est. of customers31%
    Unlimited pages, content scheduling, recommended
    Advanced
    $499/mo
    est. of customers12%
    Unlimited pages, custom CMS collections
    Business health

    How healthy is Shogun's business?

    70/ 100
    Healthy

    Strong across most dimensions — a healthy, compounding SaaS profile.

    MoM 6.0%Strong70
    NRR 106%Strong72
    Quick ratio 5.3Strong76
    CLV $4.7KFair61
    What the agents would find

    North Metric's agents found an estimated
    $87K/mo in opportunities for Shogun

    And that's from public signals alone. Connect Stripe and every finding below carries the actual account names.

    Protect$22K
    Churn Radar$15K/mo
    Accounts with declining usage
    Usage-decline cohort flagged from engagement signals.
    Whale Alert$7K/mo
    Revenue concentration in top accounts
    Top accounts represent an outsized share of MRR.
    Recover$12K
    Payment Recovery$8K/mo
    Failed charges in retry window
    ~5.5% of charges fail; smart-retry addressable.
    Win-Back Engine$4K/mo
    Recently churned, high re-engage odds
    Recent churned logos with strong prior engagement.
    Expand$52K
    Upgrade Finder$30K/mo
    Power users on lower tiers
    Feature usage exceeds current plan limits.
    Trial Closer$15K/mo
    Engaged trials nearing decision
    High-activation trials in the conversion window.
    Pricing Power$7K/mo
    ASP trails ARPU
    In-app upgrade prompts could lift realized price.
    Protect. Recover. Expand. your revenue.

    If we can find this from the outside, imagine what we'd find in your Stripe.

    Connect once, read-only. Your first nightly report — priced in dollars, with customer names — lands in the morning.

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    How much does Shogun make? Common questions

    How much revenue does Shogun make?

    We estimate Shogun generates about $29.7M in annual recurring revenue, most likely between $11.9M and $47.5M (low confidence). Shogun is private and doesn't disclose financials, so this is a model estimate from public traffic, demand, and pricing data.

    What is Shogun's ARR?

    Our estimate puts Shogun's ARR near $29.7M (~$2.5M/mo MRR).

    How many customers does Shogun have?

    We estimate roughly 22K+ paying customers, based on estimated revenue of $29.7M at about $113/mo per account.

    Is Shogun growing?

    Shogun's web traffic is currently growing, and we estimate revenue growth around 6% per month with net revenue retention near 105.9%.

    How much does Shogun cost?

    Shogun offers 4 plans (flat pricing), starting from the lowest listed tier.

    Is Shogun public or private?

    Shogun is a private, series c company founded in 2015, based in San Francisco, CA. It has raised $115M.

    How accurate is this estimate?

    We validate our model on companies whose revenue is public: it lands within 2× of the real figure about 70% of the time, and within 3× about 90%. See our full methodology.

    How we estimate this — and what we don't claim

    01
    Public signals

    Web traffic, traffic mix, brand-search demand and published pricing — the signals anyone can see.

    02
    Peer benchmarks

    Published SaaS conversion, churn and retention rates — looked up, not invented.

    03
    Fitted model

    A demand model trained on companies whose revenue is public, reconciled with the traffic funnel.

    04
    Honest accuracy

    Validated blind: ~70% of estimates land within 2× of the reported figure, ~90% within 3×.

    Every figure is a model output with a stated range and confidence — never a claim of Shogun's actual books. Where a company publishes or a credible outlet reports a real number, we mark it Verified and lean on it. Read the full methodology. Last updated 2026-07-12.

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