High confidence

    Anrok revenue is an estimated $27.6M in annual recurring revenue.

    Anrok automates sales tax compliance across your financial stack, so you can grow your business in any market. This page estimates Anrok's revenue, customers, growth, and unit economics from public traffic and pricing data — an estimated ~$28M ARR for the Series C billing & payments company, based in San Francisco, CA.

    Stage
    Series C
    Founded
    HQ
    San Francisco, CA
    Funding raised
    $100M
    Annual recurring revenueModeled estimate
    ~$27.6M
    Range $18.0M$37.3M
    $18.0M low$37.3M high
    Est. MRR
    ~$2.3M
    Modeled from public signals
    Revenue & growth

    Where Anrok's ~$2.3M of monthly revenue moves

    Modeled monthly-recurring-revenue movement — the new, expansion and reactivation revenue added against the contraction and churn lost.

    MRR movementlast full month
    New+$4K
    Expansion+$32K
    Reactivation+$7K
    Contraction-$6K
    Churned-$17K
    Net new+$20K
    Net new MRR
    +$20K

    Added revenue is running ahead of what's lost.

    Quick ratiohealthy > 4.0
    1.5

    Every $1 lost is offset by ~$1.5 gained.

    Web trafficdeclining
    68K+/mo
    Organic21%
    Direct66%
    Referral1%
    Paid1%
    Social7%
    Conversion funnel
    Visitor → signup
    benchmark 2%
    2%
    Visitor → paid
    benchmark 0.2%
    0.3%
    Traffic quality
    0.8%
    from AI assistants & answer engines
    87%
    organic / non-paid demand

    Source: SimilarWeb, Q2 2026

    What you can do with Anrok's estimate

    See it on your data

    Run this analysis on Anrok's real Stripe

    This page is modeled from public signals. Connect Stripe, read-only, and every figure becomes exact — with the actual account names behind each finding.

    See this on your own Stripe No credit card · 3-min setup
    Under the hood

    How we estimate this — and what we don't claim

    Public signals, published peer benchmarks, a fitted model, and an honest range with a confidence tier. Reported figures override the model as Verified.

    Metrics vs. benchmark

    How Anrok compares to same-stage SaaS peers

    Each estimated metric is placed at its percentile against same-stage peers. The dot is Anrok; the tick is the peer median.

    Customer churnP80 · top 20%
    1.9%
    peer median3%

    Low churn for its stage — customers stick.

    Gross MRR churnP80 · top 20%
    0.7%
    peer median1.2%

    Little revenue lost to downgrades and cancels.

    Net MRR churnP92 · top 8%
    -0.4%
    peer median0.3%

    Expansion outweighs losses — negative net churn.

    Gross revenue retentionP50 · top 50%
    88.3%
    peer median89%

    Retains revenue near the peer median.

    Net revenue retentionP49
    104.5%
    peer median106%

    Roughly flat net retention within the base.

    MoM growthP11
    0.9%
    peer median4%

    Growing slower than the typical peer.

    Customers & unit economics

    Roughly 4K+ accounts, 4K+ of them paying

    Total accounts
    4K+
    free + paying, estimated
    Paying customers
    4K+
    at ~$600/mo each
    Blended ARPU
    $600
    per paying account / mo
    Customer LTV
    $32K
    lifetime value, modeled
    Processing fees
    2.9%
    ~$67K/mo on payments
    Net cash flow
    $2.2M
    MRR less processing, /mo
    Est. ARR / customer
    $7K
    annual revenue per account
    Pricing & plan mix

    Anrok's published pricing

    Starter
    $100/market/mo
    For founders needing compliance
    Custom
    Custom/market/mo
    For enterprise scale
    Business health

    How healthy is Anrok's business?

    57/ 100
    Watch

    Solid fundamentals with one or two areas worth watching.

    MoM 0.9%Weak29
    NRR 105%Fair67
    Quick ratio 1.5Fair55
    CLV $32.1KStrong84
    What the agents would find

    North Metric's agents found an estimated
    $79K/mo in opportunities for Anrok

    And that's from public signals alone. Connect Stripe and every finding below carries the actual account names.

    Protect$21K
    Churn Radar$14K/mo
    Accounts with declining usage
    Usage-decline cohort flagged from engagement signals.
    Whale Alert$7K/mo
    Revenue concentration in top accounts
    Top accounts represent an outsized share of MRR.
    Recover$10K
    Payment Recovery$6K/mo
    Failed charges in retry window
    ~4.4% of charges fail; smart-retry addressable.
    Win-Back Engine$4K/mo
    Recently churned, high re-engage odds
    Recent churned logos with strong prior engagement.
    Expand$49K
    Upgrade Finder$28K/mo
    Power users on lower tiers
    Feature usage exceeds current plan limits.
    Trial Closer$14K/mo
    Engaged trials nearing decision
    High-activation trials in the conversion window.
    Pricing Power$7K/mo
    ASP trails ARPU
    In-app upgrade prompts could lift realized price.
    Protect. Recover. Expand. your revenue.

    If we can find this from the outside, imagine what we'd find in your Stripe.

    Connect once, read-only. Your first nightly report — priced in dollars, with customer names — lands in the morning.

    No credit card · Read-only access · 3-min setup

    How much does Anrok make? Common questions

    How much revenue does Anrok make?

    We estimate Anrok generates about $27.6M in annual recurring revenue, most likely between $18.0M and $37.3M (high confidence). Anrok is private and doesn't disclose financials, so this is a model estimate from public traffic, demand, and pricing data.

    What is Anrok's ARR?

    Our estimate puts Anrok's ARR near $27.6M (~$2.3M/mo MRR).

    How many customers does Anrok have?

    We estimate roughly 4K+ paying customers, based on estimated revenue of $27.6M at about $600/mo per account.

    Is Anrok growing?

    Anrok's web traffic is currently declining, and we estimate revenue growth around 0.9% per month with net revenue retention near 104.5%.

    How much does Anrok cost?

    Anrok offers 2 plans (per-unit pricing), starting from the lowest listed tier.

    Is Anrok public or private?

    Anrok is a private, series c company founded in 2020, based in San Francisco, CA. It has raised $100M.

    How accurate is this estimate?

    We validate our model on companies whose revenue is public: it lands within 2× of the real figure about 70% of the time, and within 3× about 90%. See our full methodology.

    How we estimate this — and what we don't claim

    01
    Public signals

    Web traffic, traffic mix, brand-search demand and published pricing — the signals anyone can see.

    02
    Peer benchmarks

    Published SaaS conversion, churn and retention rates — looked up, not invented.

    03
    Fitted model

    A demand model trained on companies whose revenue is public, reconciled with the traffic funnel.

    04
    Honest accuracy

    Validated blind: ~70% of estimates land within 2× of the reported figure, ~90% within 3×.

    Every figure is a model output with a stated range and confidence — never a claim of Anrok's actual books. Where a company publishes or a credible outlet reports a real number, we mark it Verified and lean on it. Read the full methodology. Last updated 2026-07-12.

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